The Rep Acceleration Platform

AI Content Builder

Create and maintain governed GTM content in minutes. AI Content Builder generates content like battle cards, playbooks, and landing pages from your existing knowledge, templates, and deal intelligence, then keeps them current as your business changes.

Request a demo

Accelerating high-growth revenue teams at

InMoment logo
Q4 logo
Ibotta logo

Never-ending
content creation is the bottleneck that slows every GTM motion

Every product launch, competitive shift, and messaging update creates a content cascade. Most enablement teams handle this manually, spending hours rebuilding assets that could be generated in minutes if the system understood what already existed in the knowledge base. Spekit's AI Content Builder does. It pulls from any content in your Knowledge Engine, incorporates deal context from Gong and Salesforce when relevant, and follows templates your team defines. The result is governed, on-brand content created in minutes.

Content created here powers every rep-facing experience

Every piece of content created or updated in the AI Content Builder flows through the entire Spekit platform. It becomes a Sidekick answer, a Learning Path module, a Deal Room asset, and an Embedded Enablement guide, all governed from one source.
CREATE FROM KNOWLEDGE

Generate new content grounded in what your team already knows

AI Content Builder pulls from any existing Spek, synced document, or Topic in your Knowledge Engine. Describe what you need in a natural language prompt, attach relevant source material, and the builder generates a complete Spek grounded in your approved content. Battle cards, playbooks, competitive briefs, and product overviews can be built in minutes from the information your team has already curated.
Explore the Knowledge Engine
TEMPLATE-DRIVEN

Start from templates designed for your most common use cases

Choose from templates built for onboarding hubs, sales plays, methodology rollouts, product launches, competitive overviews, and more. Templates give the AI a structure to follow while your prompt and source material provide the substance. The result is consistent, on-brand content that matches the format your team expects without starting from a blank page.
UPDATE EXISTING CONTENT

Keep content current when the business changes

AI Content Builder works on existing content as well. When competitive intelligence shifts, pricing changes, or a product feature ships, point the builder at the affected content with updated source material and a prompt describing what changed. Every surface that references it, including Sidekick answers, Learning Paths, and Deal Rooms, reflects the update automatically.
Explore the Spekit Hub
FUEL YOUR ENTIRE GTM

Content creation for every team that owns GTM knowledge

AI Content Builder is designed for enablement, PMM, product, and ops teams. Any user with authoring permissions can create and update governed content without specialized training. Product managers can generate launch Speks from their own docs. PMMs can build competitive battle cards from analyst reports. The barrier to getting accurate content into the knowledge base drops significantly when creation is fast, templated, and AI-assisted.
"I built a competitive battle card and had a ton of fun doing it! The AI prompts worked great for generating content and styling sections like the Talk Track and SWOT."
Marjie Howie
GTM Enablement Leader

Your path to the 10x rep

See how Spekit increases revenue per rep through faster ramp, more capacity, faster change adoption, and buyer experiences that move deals.

Request a demo