Architecting High Sales Performance: Three Strategy Frameworks with Sheevaun Thatcher

Enablement leaders have plenty of programs to launch, content to create, and teams to support. How do you decide what will make the biggest difference in sales performance?

Join Melanie Fellay, CEO and Co-Founder of Spekit, for a candid conversation with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase and author of Sales, Shoes, Success: From Oxfords to Enterprise: Architecting High Performance.

Sheevaun will share the thinking behind ACTS, INVEST, and COACH, the three frameworks she developed throughout her career and brings together in her new book. We’ll explore how they help enablement leaders set priorities, build stronger partnerships across GTM, and connect their work to business results, along with lessons she’s learned putting them into practice.

We’ll cover:

• Aligning GTM teams on shared goals and enablement’s role in achieving them
• Turning tribal knowledge into practical guidance the whole sales team can use
• Partnering with frontline managers to reinforce coaching and learning in daily work
• Measuring enablement’s impact and using the results to build support for investment
• Setting priorities and taking the first steps to apply the frameworks within your organization

Whether you’re building an enablement function or refining an established approach, you’ll leave with practical ideas to focus your efforts and help your sales team perform more consistently.