June 16, 2026 | 10:00 AM MT
Every GTM team is racing to deploy AI, and most are hitting the same wall. Agents contradict each other, the content comes back looking like someone else's brand, and the AI says things that are not true with complete confidence. What looks like a model problem is actually a knowledge problem that no model swap will fix. Solving it takes a governed source of GTM knowledge underneath the AI stack, built for how your business actually runs.
Join our Co-founder and CEO Melanie Fellay as she answers the question every GTM leader is wrestling with: why most AI rollouts are not producing results, and why which model you pick has almost nothing to do with it. She introduces GTM Knowledge Engine 2.0, the knowledge architecture underneath your AI strategy, the layer that makes your entire AI investment actually pay off.
In this webinar, you'll see:
- The strategic changes to GTM operational modes in the agentic era
- How and why trusted content is the core of any scalable solution
- The GTM Knowledge Engine 2.0 with enhanced AI content creation
- Spekit’s MCP solution for agentic integration including Claude, ChatGPT, Glean and more
- New AI driven insights including governance and performance analytics
