The Impact of Enablement

Spend is up. ROI is flat. This report reveals what's holding sales enablement teams & reps back from driving revenue in 2025.

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Real insights on what’s broken (and what works).

The 2025 Impact of Enablement report is a no-fluff, data-driven breakdown of what’s broken in enablement today and how leading teams are fixing it.

Backed by contributions from 100+ enablement professionals and produced in partnership with the Sales Enablement Collective, the report dives deep into platform adoption, content decay, feature bloat, and the rise of just-in-time enablement.

Packed with actionable strategies and real-world examples, this is your guide to driving rep performance and thriving in the era of AI.

Sneak peek: Most enablers pay $50+

per user for enablement platforms. Yet...

80%‍

of enablement content isn't used.

^{24% of those surveyed responded.}

40%

of enablement platform features go unused.

^{80% of the those surveyed responded.}

80%‍

or more sales content needs refreshing.

^{48.8% of those surveyed responded.}

Resource

The Ultimate Enablement Platform Evaluation Guide

A guide to help you cut through the noise whether you’re replacing a legacy enablement platform, consolidating point solutions, or evaluating new solutions.

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Get your copy to learn:

How faith in enablement platforms breaks down‍
‍Which features don’t offer good return on investment
Where fractured processes and clunky interfaces cripple ROI
What just-in-time enablement really means and why it’s gaining momentum
With expert insights from ZoomInfo, Medallia, Juniper & more

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