Every enablement team is under pressure to “do something with AI” right now.
Spekit co-founder and CEO Melanie Fellay shares a practical playbook for enablement leaders navigating the shift to AI-native go-to-market organizations, drawing on insights from her book and conversations with enablement leaders and CROs across the industry.
The session covers:
- Becoming an AI-native leader — moving from reactive, one-off content creation to a strategic, data-driven partner who uses AI to analyze rep performance, identify gaps, and prove ROI.
- Building with AI — the fundamental difference between skills and agents, with live demos of how Spekit's team automates product launch kits and mid-funnel rep workflows like call follow-ups and content personalization.
- Researching where reps spend their time —workflow interviews found reps live in their calendars and email, rated follow-through and personalized proposals/demos/decks as high-impact, and get the least support in the mid-funnel stage — insight that shaped where Spekit focused automation.
- Driving AI adoption — why roughly half of Gen AI initiatives stall after proof of concept, and concrete change management practices for getting sustainable adoption across sales and CS teams.
- Maximizing output quality — the case for governed, modular knowledge as the foundation for accurate AI output, and why keeping go-to-market information current will be the real competitive advantage as more companies adopt the same AI models.
