The AI-Native Enablement Playbook

July 22, 2026 | 10:00 AM MT

Every enablement team is under pressure to “do something with AI” right now.

Deploying it is the easy part. The trouble starts with what it produces. Drafts come back off-brand. The model quotes pricing you retired two quarters ago, all with total confidence. Reps can’t catch it, and then it gets delivered to your buyers.

Most teams think this is a model problem. But it’s really a knowledge problem.

Join Melanie Fellay, co-founder and CEO of Spekit, and author of Just-in-Time: The Future of Enablement in a World of AI, for a live working session built for enablement teams sorting this out right now. You’ll leave knowing how to:

• Stop “garbage in, garbage out” before it reaches the field
• Drive real AI adoption across your team
• Use LLMs to create content that’s accurate, on-brand, and doesn’t sound like a robot wrote it
• And keep your go-to-market knowledge current and accurate

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