Case Studies

How Uberall replaced their underused legacy enablement platform, Seismic, with in-workflow enablement that reps actually used

# of Employees
400
Industry
Technology
Website
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The problem

Key takeaways

Uberall was paying for a legacy enablement platform that reps barely used

Seismic was so painful to navigate and disconnected from the seller's workflows that most reps avoided using it altogether.

The old stack created workflow friction that cost selling time

Reps who tried to use Seismic were hit with constant friction. Precious time was wasted sifting through portals, pinging Slack channels to ask where things lived, and switching between tools instead of working on deals.

Spekit delivered enablement directly into the rep's workflow

Instead of asking reps to go find content, Spekit brought answers, guidance, and coaching to them inside Salesforce, Gong, and other customer management tools. The platform became the default because it reduced workflow friction, not added to it.

Content governance became an automated system

Spekit's analytics gave the enablement team visibility into what content was being used, what was stale, and where gaps existed. Ownership spread beyond the enablement team to content owners across departments.

AI Sidekick gained traction through real-world workflows

Uberall tied Sidekick to the RFP process, so reps used the agentic coach as part of daily work rather than as a separate initiative.

The problem

‍A distributed GTM team with a familiar problem‍

Uberall is a multi-location marketing platform that helps businesses manage their digital presence and drive revenue from every customer interaction. With hundreds of employees spread across different locations, their ability to effectively onboard, ramp up, and enable their go-to-market efforts is fundamental to growth.

Before coming to Spekit, their enablement stack looked fine on paper. They had Seismic to handle sales content and an LMS for course-based training. 

But the day-to-day experience for both reps and admins was tedious, time-consuming, and disconnected, and adoption of the tools reflected that. When reps had a question or needed to access content, they had to stop what they were doing in Salesforce or Gong, open another platform, and navigate a portal for what they needed.

As a busy rep juggling dozens of priorities, every minute spent hunting for the right answers is precious time that’s taken away from strategic selling.

When enablement lives outside reps' workflows, they work around it rather than through it. And that cost shows up in quota attainment, pipeline creation, and closed revenue. Reps lose time, follow-ups are delayed, and buyer questions take longer to answer.

Because Uberall’s old enablement platform lived outside of selling moments, regular usage never became a habit for reps. 

Daniel Kennedy, Uberall's VP of RevOps, described Seismic as "a very expensive version of Google Drive." The CFO had already negotiated the contract down 60% at the prior renewal and still didn't see the return.

The admin side added to the friction. Updating and organizing content in Seismic required significant effort. For a business operating in today’s world of constant change and evolution, the ability to adapt and execute with speed is the single greatest determinant of success. 

"We knew we needed to reduce our tools so people don’t have to jump between different systems all the time. Our reps live in Salesforce and Gong, so it’s critical that our enablement lives there too,” said Natali Assa, the Field Enablement Lead at Uberall.

The hunt-and-spam cycle was constant. Reps pinged Slack channels asking where content lived, and burned time hunting through tools instead of working deals. Because of this, the enablement team wasted time fielding the same questions on repeat.

Before investing in another platform, the team needed to answer two foundational questions:

1

Can we bring answers, coaching, and content directly into the tools reps already use?

2

Can we find a platform that keeps pace with the speed of the business?

The solution

The solution

Spekit seamlessly integrated with the way reps already work

Uberall needed enablement that met reps where they were in the flow of work.

Daniel had used Spekit at a previous company for change management and sales process enablement. When Spekit added CMS capabilities that could cover Seismic's core use case, in addition to enabling the flow of work, he was ready to get backing from their CFO, who knew the old stack wasn’t earning its keep. 

Three things shaped the decision:

1

Cost had to match reality

The team was paying a significant amount for Seismic without seeing the ROI.

2

Enablement had to live where selling happened

Reps weren't going to open another tab in the middle of a deal. Spekit's Chrome extension and Salesforce integration delivered content, coaching, and answers inside the tools reps already had open. No context switching or separate logins.

3

Spekit had to keep shipping

Spekit didn't have every bell and whistle at the time of purchase. The team knew that. They also knew that the features they needed were on the roadmap, and Spekit had a track record of delivering on them. They bet on innovation velocity over a static feature list.

"Spekit had more of a robust tool, and it was better priced. We knew we were going to be getting the same functionality, plus additional stuff, just at a different point in time," said Nathaniel Shaw, Uberall’s Customer Success Operations Analyst.

The rollout took work. The behavior changed.

The move wasn’t instant. Natali, Nathaniel, and Zoe Pegler, Uberall's Instructional Design and Content Development Manager, spent time cleaning out old content, deciding what to keep, restructuring, and setting visibility by team. 

That work changed the daily experience for reps. Within months, reps stopped asking "where's this?" in Slack. They stopped hunting through tools and repositories. Spekit became the default for real-time guidance, with content proactively surfaced at critical moments in the sales cycle.

"People would automatically go to Spekit. It became a natural part of their day-to-day selling,” said Natali.

That behavioral shift shows up in daily execution. When enablement meets reps in the work they're already doing, it stops being a separate destination and becomes how the job gets done.

The results

The results

Spekit became the default

A few months in, Uberall had a new default.

"We can surface documentation with ease, deliver and summarize information without having to dig around multiple tools, and give access to essential documentation in the platforms that our reps are using,” said Nathaniel.

Natali added, "For me, one of the highlights is this quick access and the ability to find information across all the chaos of documentation."

The GTM Brain turned governance from guesswork into a system

Spekit's content analytics gave the enablement team visibility they'd never had before. They could see which content was being used, which was collecting dust, and which was outdated enough to mislead a rep on a live deal. That visibility turned content management from a periodic cleanup into a governed system with real data behind every decision.

“There’s a ton of insights within the analytics that we as admins can really use in order to have a better rep experience,” said Natali.

The effect spread beyond the enablement team. As they shared analytics with content owners across departments, those owners began taking active responsibility for keeping their materials up to date.

"You can see that passing onto team owners. They want to know which content is working best and where they can improve. It becomes proactive instead of reactive," said Zoe.

This is what scalable GTM readiness looks like in practice. A team of three enablement members wouldn’t be able to manually govern every piece of content, but with Spekit’s AI-powered governance, content creation, and real-time analytics, they can.

Spekit AI Sidekick gained traction as an agentic coach inside the RFP process

Uberall took a focused approach to introducing Spekit AI Sidekick to their team. Instead of a broad rollout, the team built an RFP Hub and repository in Spekit and trained reps to use Sidekick as the agentic coach for that process wherever they were completing it. Usage grew organically because the AI was tied to work people were already doing.

"What helps when it comes to adoption of the AI Sidekick is when we integrate it within a new process or a process that we have just revamped,” said Natali.

Nathaniel described his own usage pattern: "I use Sidekick sometimes just to see what comes up. It's been useful to be able to get documentation easily without having to manually look through everything."

This is the Rep Acceleration model at work. The AI meets reps in the moment, grounded in curated GTM knowledge, and answers come through doing the job rather than leaving it.

Spekit's pace of innovation became a competitive advantage

Uberall pointed to one differentiator that doesn’t show up on a feature grid: Spekit ships against customer feedback, and does it fast.

The team has a shared Slack channel with Spekit's customer success team, direct access to product leadership, including Spekit's CEO, and biweekly syncs to stay aligned.

"Pretty much all of our asks have been implemented already. The biweekly syncs are awesome, and the Slack channel's really great, too,” said Nathaniel Shaw.

"You’re literally a Slack away. Many times, what we've heard is, 'Don't worry, that's actually in our agenda for next quarter. You literally read our minds,” said Natali.

For a team that left a platform that couldn't keep pace with the business, Spekit's innovation velocity became a key differentiator that continues to evolve as the way businesses sell and scale evolves. 

What's next

Uberall is expanding Spekit across the organization. The team plans to move new-hire onboarding into Spekit's upcoming Learning Paths feature, deepen the Gong integration for deal-level content generation, and run a company-wide rep survey to measure the impact of AI Sidekick and Deal Rooms. 

Across the industry, traditional enablement platforms, built for a different era of change velocity, are merging and consolidating. Uberall chose to switch to Spekit because it was designed for the modern selling era, where success depends upon efficiency, automation, and accuracy.

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