Meet Melanie (Mel) Fellay
“Female co-founders shouldn’t be a rarity but an evolution of the entrepreneurial spirit so many girls possess as young adults but are unsure how to unleash. Together we can move past the antiquated archetypes and set the new standard for women in tech everywhere.”

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Mel is leading the revolution to shatter the glass ceiling and unleash the full potential of every employee.
Melanie (Mel) Fellay is a thought leader and a fierce advocate for a new era of enablement.
As the co-founder and CEO of Spekit and the author of book, Just-in-Time: The Future of Enablement in the world of AI, she has devoted her professional life to solving a fundamental problem: the disconnect between how we traditionally train employees and how humans actually learn.
Fascinated by the science behind memory and information absorption, Mel founded Spekit in 2018 to flip the script on outdated LMS courses and content repositories. Under her leadership, Spekit has become the leading platform for Just-in-Time Enablement, automatically surfacing the exact answers, content, and coaching reps need directly within their workflow.
This vision has garnered the trust of the world’s most innovative companies, including iHeartMedia, Equifax, Affirm, Southwest Airlines, and ZoomInfo, and has raised over $60M in venture funding from a suite of notable investors including Craft Ventures, Felicis, Operator Collective, Matchstick Ventures, Renegade Partners, Foundry Group, Bonfire Ventures, and Dan Scheinman.
A Forbes 30 under 30 recipient, Entrepreneur’s Top 100 Women of Influence, and features across Crunchbase, Fast Company, Business Insider, and more, Mel's leadership is defined by an unconventional and transparent approach.
She is committed to redefining what it means to be a "boss lady" in a male-dominated world, openly sharing her journey to overcome imposter syndrome, embrace radical candor, and lead with heart.
Through her work and her writing, she is a powerful voice on a mission to elevate women in technology while disrupting the billion-dollar enablement market. To learn more, follow Mel and Spekit on their mission to elevate women in technology while disrupting the billion-dollar enablement platform market.

Mel wrote the book on Just-in-Time, literally
Melanie Fellay, Spekit’s CEO and co-founder, wrote Just-in-Time: Enablement in a World of AI to share what today’s enablement leaders actually need: a clear framework, real stories, and practical strategies for helping teams perform in a world that’s constantly shifting.
Forbes 30 Under 30 Standout
Meet the entrepreneur who wants to make you great at your job. Melanie Fellay sits down with Forbes for the 30 Under 30 list of 2022.
Getting to know Mel
I was born in Geneva, Switzerland, and spent my entire childhood roaming the same village with my two younger sisters, Izzy and Audrey. We spoke French at school but, my mom being a Colorado native, spoke English at home and practiced during our trips to visit American family in the summer.
At 15 years old, my dad accepted a work opportunity in the Bahamas and we uprooted to Nassau. I attribute my leadership style to the blend of these two unique cultures: Swiss perfectionism and quality obsession paired with the joie de vivre and deep family values of Bahamians.
With my mom’s family close by, I attended the University of Colorado, Boulder, for college where I studied Finance and Accounting and double minored in Spanish for the Professions and Economics.
In addition to now being able to speak three languages, I attribute much of my personality to this exposure to such different cultures throughout my childhood and during my travels thereafter.
It’s incredibly difficult to challenge “the way things have always been done.”
Technology leadership roles have been predominantly male-dominated since the beginning of time.
Companies have relied on bulky PowerPoints, stagnant PDFs, and lengthy LMS courses to train employees since the advent of the internet.
It’s not enough to tell people how things should change, you have to show them why the time for this change is now.
This is what I’m most passionate about.
Being the best leader I can be, building a company with customers who are obsessed with our product, scaling an iconic team, and sharing our story along the way.
Odesza – jam with me!
Featured Speaking Sessions
Non-profit work
The Diversity at Dreamforce Scholarship
Partnering with three incredible female-founded companies, we launched the Diversity at Dreamforce scholarship to send under-represented business owners to Dreamforce with an opportunity to launch their brand and learn with advisory hours from female leaders in the Salesforce ecosystem.
CU Women in Business Club
Partnering with three incredible female-founded companies, we launched the Diversity at Dreamforce scholarship to send under-represented business owners to Dreamforce with an opportunity to launch their brand and learn with advisory hours from female leaders in the Salesforce ecosystem.
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