Showing return on investment is one of the most challenging aspects of building an enablement program. And now as we deal with an impending recession and economic uncertainty, you are likely faced with budget cuts and reduced headcount, all while being expected to do more with less. Without clear success metrics and proven ROI in place, it will be difficult to advocate for the value of your sales enablement program — and team — to obtain sufficient funding and additional resources.
The trick? Shift the perspective of your program from a cost center to a revenue accelerator.
In this webinar, Raquel Ferrari, Revenue Enablement at Spekit will moderate a discussion between Kristen McCrae McMullan, Global Sales Enablement & Readiness Manager at Amazon Web Services and Nick Lawrence, Curriculum Design Manager at Snowflake to dissect exactly how they support their sales teams, drive productivity and revenue for their organizations and ultimately prove and report the value of their programs to leadership.
Here’s what you’ll learn
- How to evaluate the cost of your enablement program
- Must-measure metrics to track ROI
- Examples of how to present and report ROI to leadership with three real-life scenarios
- Plus, you will get access to free templates and frameworks to help you prove ROI of your own program