Bridging the AI Acceleration Gap: Where Product Speed Meets Sales Execution

By
Melanie Fellay
November 11, 2025
Published:
November 12, 2025
Updated:

AI is going to tear apart GTM motions. Product and Engineering teams are already accelerating at 2x, 5x, even 10x velocities as AI becomes embedded into every engineer’s workflow.

Despite what seems like a million new AI products for sellers, that same level of transformation impacting how products are built hasn’t crossed over to how products are sold.

The fundamental challenge of helping go-to-market teams deeply understand the customer, the product, and the market, then translating that understanding into revenue as quickly as possible, still remains.

And the sheer velocity of change coming to GTM teams, who are already struggling to keep up, is about to hit crisis levels.

That’s why I’m excited to share our FY26H2 launch: another step toward delivering our vision of AI-powered, agentic enablement that helps revenue teams ramp faster, win more, and scale capacity, all while keeping pace with the accelerating rate of product releases and market change.

Today, we’re announcing more than 25 new features designed to help enablement and GTM leaders build the highest-performing revenue teams possible. This launch is all about delivering the right content, context, and agentic actions in the exact moment a rep needs them, powered by Spekit’s unified knowledge engine, deal intelligence, and orchestration layers.

These innovations build on three pillars that define the next chapter of enablement:

1. Curated Content and Knowledge Engine

The foundation of enablement is trust. Spekit’s AI-powered knowledge engine keeps content accurate, accessible, and ready to power automation across every workflow. It’s evolved beyond a CMS into a continuously adapting content engine that evolves with your team as your strategies change.

Most “search-everything” AI tools surface information, not confidence. Spekit ensures that what reps find is not only discoverable but accurate, approved, and relevant to the exact selling moment.

Enablement teams can create and update content effortlessly with AI, govern it automatically, and distribute it across the tools reps already use without the manual upkeep. This turns enablement from a static library into a living, adaptive system that scales with your business.

Spekit's enhanced AI-powered Content Creation experience.

2. Unified Deal Intelligence

After every call, valuable insights are captured, but momentum is often lost when reps have to toggle between multiple tools to take action on them. Most AI systems can summarize what was said, but lack the context to understand what should happen next.

With Spekit’s new Gong integration, conversation data now fuels the entire enablement engine. Call summaries, action items, and follow-up recommendations flow directly into Sidekick, where reps can take immediate action without switching tabs.

By uniting Gong, CRM, and buyer engagement data, Spekit gives leaders full visibility into how conversations drive pipeline and how reps turn insights into revenue, closing the gap between knowing and doing.

Surface Gong call insights, next steps, and key points directly where selling happens with the Gong integration.

3. Contextual Coaching and Content

Timing and context define great selling. Powered by Spekit’s dynamic content and knowledge engine, our enhanced AI Sidekick brings personalized coaching, recommendations, and buyer engagement directly into the flow of work. It interprets signals from CRM, calls, and email to anticipate what a rep needs next, surfacing the right guidance or trusted content in real time.

Unlike generic copilots that rely on prompts and searches, Spekit understands the context of a deal and automatically delivers what matters most, exactly when and where it’s needed.

From preparation to follow-up, Sidekick turns every interaction into a coordinated, insight-driven motion that builds trust and accelerates deals.

Our progress toward this vision was validated this week when Spekit was named a Visionary in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms, recognized for transforming enablement into an adaptive intelligence layer that connects knowledge, context, and action.

We believe this recognition reinforces a simple truth: success in today’s market depends on how quickly teams can adapt and execute. Spekit was purpose-built for this reality, turning real-time knowledge access into a competitive advantage so revenue teams can learn, grow, and sell at the pace this new market demands.

Content recommendations and next steps proactively surface based on deal context.

Built to multiply rep capacity and accelerate growth

AI has raised expectations for every revenue leader. CROs are under pressure to hit bigger targets with leaner teams, while enablement leaders are often told to throw more content or training at the problem when reps miss quota or ramp times lag.

Spekit’s latest release helps teams meet that challenge by:

  • Multiplying rep capacity with real-time guidance, automated workflows, and contextual insights in the flow of work
  • Shortening ramp time through adaptive learning that evolves with every role, product, and motion
  • Improving win rates by connecting call intelligence, CRM data, and enablement content into one seamless execution layer

The impact of this model is already showing up across our customers’ revenue teams. Companies like ZoomInfo, InMoment, Introhive, and Q4 are unlocking measurable gains in efficiency and growth with up to 90% faster content access, 3x content engagement, 75% faster ramp times, and 3x ROI in less than a year after adopting Spekit.

“Spekit has become core to how we work by optimizing workflows and empowering every rep to learn in the flow of work. Since implementing, our onboarding cycle has shortened by 25%, taking us from a four-week bootcamp to just three,” said Angie Apostolidis, Global Head of Sales and CX Enablement at Employment Hero. “That kind of speed to competency is huge for a high-growth business like ours. Managers can’t be everywhere at once, but with Spekit, every employee gets exactly what they need, when they need it.”

Enablement is evolving from knowledge delivery to revenue orchestration, and Spekit is at the forefront of this evolution.

This is the promise of agentic enablement: turning every insight into action and every action into measurable growth.

See how you can get started today.

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About the author

Melanie Fellay
CEO & Co-founder
Melanie Fellay, co-founder and CEO of Spekit, visionary leader and author of the new book on Just-in-Time: The Future of Enablement in the world of AI.
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