From the CEO: Spekit End-of-Year Letter and 2023 Reflection

Table of contents

Subscribe to our newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

It’s been an incredibly memorable year for Spekit. I’ve always loved January as a time of reflection and looking forward. 

First, let me say how immensely grateful I am to the individuals across our team, our customers, and community who dedicated their time and energy to drive this vision of just-in-time enablement forward. We couldn’t do it without you! 🐙

In the letter below, I’ll recap what we’ve accomplished in the last year and share some thoughts on AI, the future of work, and our 2024 plan ✨

What we shipped in 2023 - the return to “Simple yet Spektacular”

Our ethos, “Simple yet Spektacular” has always steered product development efforts to ensure that every interaction is intuitive, simple, and surprisingly delightful. 

This last year’s product focus was on exactly that: performance, scalability, and usability. 

After five years of non-stop feature shipping, we’d accumulated user experience debt that needed to be addressed to delight our end users, accelerate content creation for our admins, and prepare us to capitalize on the endless possibilities for AI within the product. 

Navigating Spekit, you’ll notice that almost every part of the platform has been redesigned, focusing on ease of use, consistency, and accessibility. Behind the scenes, we also refactored our Chrome Extension to maximize compatibility with every app via automated performance testing - all of which I’m proud. 

In total, our R&D team shipped 50+ feature enhancements to our core experience and addressed tons of bugs in the process 🎉

Here are some of the highlights we shipped month by month:

1. January - User management and performance improvements

2. February - New embedded Spek UI

3. March - New login experience, new end-user onboarding emails 

4. April -  New Topics dashboard, hover vs. click mass setting

5. May - New Flows experience, new focus states for accessibility

6. June - New content creation experience with tables, colors, content Linking

7. July - New search algorithm and UI: typos, word proximity, AI synonyms, and more

8. August - New notifications experience, analytics by user dashboards

9. September - AI for speedy content creation and translations, reorder Speks in a Topic

10. October - New External Spek UI, 100+ templates (MEDDIC, battle cards, and more!) 

11. November -  Dynamic whitelist and SmartScan functionality 

12. December - New Spek UI in the web application and new spek analytics

All of which have had a very real impact on the adoption of Spekit. 

We haven’t always gotten things right, but we are deeply committed to continuing this promise of keeping things Simple, yet Spektacular with everything we build from here on out.

You can find more and follow along with releases in our Release Notes

The Plan for 2024

This year alone, 25% of our new customers were customer referrals - including from end users who joined new organizations. The demand for just-in-time enablement is growing, and data is finally starting to prove its effectiveness. According to Gartner:

“Organizations that have used just-in-time learning and behavioral nudges in their enablement approach have seen substantial commercial results compared with those that have not used them."

With that, I wanted to share my beliefs about the future of work and enablement that are fueling our product direction and roadmap for 2024.

Key areas of investment:

  • AI
  • Governance 
  • Content 

Our vision for AI in a future of work that’s just-in-time

We live in a “just-in-time” world. Technologies like Uber, Amazon, Google, and others have radically transformed our daily lives and have proven that, as humans, we want to minimize friction and get what we need when we need it, just-in-time.

AI will only intensify these expectations, including at work. Soon, every organization will invest in Large Language Models (LLMs) to train on their data and knowledge with the goal of every employee getting any answer to any question, just-in-time. This will push organizations to redesign their onboarding, change management, and employee development to optimize for a just-in-time experience. 

We’re incredibly excited because the potential uses of AI in the platform are endless. This year, we’ll be experimenting with an emphasis on the discoverability of content, including AI-driven recommendations to automatically serve up the best content based on your role, the opportunity you're working and more.

Garbage in, garbage out: Governance in a world of AI-generated content

Content permissions, sharing, version control, topology, and metadata will matter more than ever in a world where AI can generate content in seconds. That’s why we’ll continue investing in our core platform capabilities, emphasizing governance and secure content access.

We believe that the content management architecture of the future looks very different than it does today. We want to get it right and have been conducting around-the-clock customer research to inform strategy.

More on this soon, but expect to see initial enhancements around content metadata in the near future 🙂 The good news is that AI can play an important role here, too. 

The best (unified) rep enablement experience will win 

Consolidation is the name of the game in 2024, particularly for go-to-market teams. Seven years ago, however, it wasn’t. When I searched for a solution to improve our employee performance - the answer was to buy four different tools: an LMS, CMS, KMS, and a DAP. 

It sounded like a content management and user experience nightmare. 

It didn’t make sense to me. These content platforms all had a lot of similar capabilities, yet certain features arbitrarily put them into different categories. They were also full of bells and whistles that I couldn't (and still can't) imagine employees ever adopting - it’s really hard to change behaviors. 

For the rep, it’s all just information they need to know and access to do their job. Why make such a simple thing difficult by scattering that content across multiple locations?

Fast forward to today, players in each category are hacking their way to consolidation by acquiring complementary technologies. This results in a clunky user experience and convoluted content architecture. You might have an LMS and CMS under the same brand, but they’re far from an integrated experience for the rep.

I started Spekit because I dreamed of a single, integrated enablement platform that is purposefully designed around the rep experience, with a simple, flexible admin experience that allows you to repurpose content in different formats for different steps in the employee journey.

To win over the rep, Spekit needs to be the best damn user experience on the planet, period.

Since day one, we’ve built, designed, and architected the product around this vision. We’ve fallen short in some areas we’re working on and have delighted with innovative approaches in others.

While we announced many core product enhancements in 2023, we’ve also been secretly building a new module (to add to our DAP and KMS suite) with the support of 20+ design partners, including dozens of sales reps. We are really, really excited about it.

We’ll be announcing it in February. Any guesses?! 👀

In conclusion

Thank you for this opportunity - it’s an honor to work on this problem every day. While there’s been no shortage of headwinds in this environment, I’m grateful to have a community, customer base, team, and vision that inspires me and the team to keep building. 🐙

Please keep giving us feedback - I read every NPS and survey filled out. It keeps us honest. 

In the meantime, I wish you all a spektacular year full of personal, career, and business growth.

Thank you,

Mel Fellay

Spekit CEO & Cofounder

About the author

Melanie Fellay
CEO & Co-founder
Mel is a Forbes 30 under 30 recipient, a Top 100 Female Entrepreneur to Watch, and has been featured across Forbes, Entrepreneur, Fast Company, and more.
Follow me on LinkedIn ->