Measure and Optimize Sales Training with Spekit Analytics

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Sales analytics training is essential for creating a high-performing sales force.

Imagine a high-speed train.

To get your sales team to their destination (aka more closed deals), you need to lay the right track. But, just like engineers ensure the tracks are solid and safe, you need to be confident in your training content and its effectiveness.

The question remains: How do you know it’s working?

Without any feedback or communication, the process can feel like an endless game of hit or miss. To truly understand and optimize your sales analytics training, consider the following:

• Track progress: Keep an eye on your employees’ learning journey. Make sure they absorb the material and progress as intended.

• Validate learning: Assess your employees’ understanding and application of the training content to their day-to-day tasks.

• Identify gaps: Analyze the training program to find areas that may need improvement, whether it’s content, delivery, or engagement.

• Course correct: Modify your training strategy based on the insights gathered from tracking, validation, and gap analysis.

Just like a high-speed train relies on a solid, well-maintained track, your sales team needs a simple and seamless training program to reach its full potential.

What you’ll learn

In the following sections, we’ll explore how to measure and optimize your content and sales training program, including:

• The importance of measuring sales training: See why tracking the success of your sales training program is a must for maximizing its impact.

• Key metrics to watch: Learn about the most important indicators to assess the effectiveness of your sales training program.

• Spekit Analytics: Get acquainted with Spekit Analytics and learn how it can streamline assessing and leveling up your sales training initiatives.

• Actionable strategies for optimization: Walk away with practical steps to refine your sales training based on insights from Spekit Analytics.

So, let’s dive in!

Measuring the impact of your content

Here are a few key metrics you can track to better evaluate your sales training’s impact:


How are employees interacting with your content? Are they actively participating in discussions, completing quizzes, or sharing their thoughts and ideas?

Here’s an example of how you can measure the impact of a training module on customer relationship management (CRM):

  • Are employees actively participating in CRM training sessions and group activities?
  • Do top performers show higher levels of engagement in training?
  • What specific CRM topics are employees searching for within the training platform?


How much of your content do employees remember over time? Assess this with periodic Knowledge Checks, quizzes, or even informal discussions.

  • After the training, assess how well employees remember the CRM concepts by conducting a Knowledge Check or quiz.


How are you gathering employee responses to your content to identify areas of improvement or success?

  • Collect feedback from employees about the CRM training. Are they finding it helpful? Are there areas that need improvement or additional resources?

Data visualization

Data is only as good as the insights you can glean from it.

Data visualization is about making complex data easier to understand.

It’s like turning raw data into beautiful, informative visuals that help you identify trends and patterns that otherwise might go unnoticed.

Drill down to a more granular level.

Visuals like charts and graphs are like a shortcut to understanding your data. But data visualization also lets you drill down into more granular levels of your data.

For example, let’s say you spot a trend in your sales data — maybe sales are spiking in a particular region.

With the right visualization tools, you can zoom in and find out precisely what’s driving that growth.

  • Are certain products selling better?
  • Is there a specific demographic responsible for the increase?

The answers are all there, hidden in the data.

Action plan

Now you have the data, what’s next? How do you act on the insights?

Imagine you’ve just discovered a treasure map (that’s your sales training data).

You’ve successfully gathered all the information, but simply having the map doesn’t guarantee you’ll find the treasure.

You need to decipher the map and find the best path to your desired destination.

Analyze the data

Once you have the data, the first thing to do is to analyze it to identify patterns, trends, and areas of opportunity.

Data visualization can be a huge help here, as it makes complex data easier to understand and interpret.

Develop your action plan

Now, it’s time to develop your action plan — or, in our analogy, plot your course to the treasure.

This involves setting clear objectives based on the insights you’ve gathered, such as increasing sales in a specific region, targeting a particular demographic, or promoting certain products.

Create a step-by-step strategy

Next, you’ll need to create a step-by-step strategy to achieve these objectives. This might involve adjusting your marketing approach, modifying your sales training, or implementing new tactics to reach your target audience.

Just like an explorer would have the right equipment and provisions for their journey, you’ll need to ensure your team has the resources and support to execute the plan.

Launch and track your plan

Finally, put your action plan into motion and monitor your progress along the way. Track your key performance indicators (KPIs) and adjust as needed to stay on course.

Remember, having sales training data is just the beginning.

To take full advantage of Spekit’s user and training analytics, you must take those insights and chart a course of action while persistently learning, evolving, and growing.

How Spekit helps you measure and optimize training content

Think of Spekit Analytics as your favorite fitness-tracking app.

Just as the app measures your steps, heart rate, and sleep, Spekit keeps track of your business’s training content.

Built-in analytics monitor the engagement and effectiveness of your training materials. Data visualizations help you easily see gaps in your content to consistently level up the knowledge and skills of your workforce.

Let’s take a closer look.

Content health

With Spekit Analytics, assessing the health of your content is as intuitive and straightforward as a routine check-up at your doctor’s office.

Spek Management Dashboard

Spek Management Dashboard
Spek Management Dashboard

This dashboard provides a comprehensive overview of Spek creation and ongoing governance.

For example, you can view the total number of Speks, when they were last edited or created, who’s creating them, how many have assigned experts vs. unassigned, which Speks need an update, and which ones are the most popular.

Topics Dashboard

This dashboard lets you see how your teams, Speks, and Topics are interconnected. You can drill down to see how many views each Spek within a Topic has. And use these insights to avoid creating duplicate content.

Content engagement

Spekit’s content engagement features let you know how your content is performing and what users think about it.

Spek Views Dashboard

Spek Views Dashboard

This dashboard offers an at-a-glance look at user interactions with your content. For example, you can see which Speks receive the most views, which users view the most content, and determine the types of content that are popular among your users.

“Spekit has been a game changer in terms of increasing our visibility on content and communications engagement. By utilizing Spekit, we’ve been able to make data-driven decisions to inform how, what, and when we launch internal enablement initiatives.”

Read the Deel story>


Spek Searches Dashboard

This dashboard helps understand search activity in Spekit, making finding gaps in your content easier. For example, you can see the keywords people are searching for and identify users actively looking for them.

Change management notifications

Spekit has a unique change management notification mechanism known as Spotlights. It seamlessly communicates updates, ensuring your teams are in sync with your evolving training strategies.


Spotlights serve as a tool for change management notifications.

With Spotlights, you can communicate critical announcements and remind users to follow through with personalized training paths.

Plus, the analytics homepage provides a snapshot of Spotlight activity, which helps gauge how effectively you are managing change notifications.

“Spekit has been a great asset for us and our teams during what has been a time of immense change. It has helped us manage that change but also empowers our people and gives them relevant, timely information where and when they need it.” LIBBY MAGLIOLO, MANAGER OF ORGANIZATIONAL HEALTH, SOUTHWEST AIRLINES

Read the Southwest story >

Ready to level up your training program?

Embrace the power of analytics with Spekit. Understand what’s working, identify the gaps, and shape a more effective learning journey for your team. Don’t leave your training success to guesswork — let data guide your way.

Contact us today and discover how Spekit can transform your training approach.

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About the author

Melanie Fellay
CEO & Co-founder
Mel is a Forbes 30 under 30 recipient, a Top 100 Female Entrepreneur to Watch, and has been featured across Forbes, Entrepreneur, Fast Company, and more.
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