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The ALS Association Empowers Teams with Instant Knowledge with Spekit
50%
fewer support tickets
75%
reduction in training time
2x
the impact
The problem
18 Salesforce instances, 400+ employees, and a growing knowledge gap
In 2020, the ALS Association unified 30+ chapters into a single national organization. But centralization came with growing pains with 18 different Salesforce instances, scattered documentation, and no consistency in how teams operated.
“Every chapter had their own CRM, their own rules, their own way of doing things. Migrating all that into one Salesforce instance was hard enough, but making sure everyone used it the same way was even harder.” — Samantha Luke, Manager of Training & Support
- Massive change, limited bandwidth – Employees had to learn a brand-new, unified system while still serving the ALS community.
- Inefficient onboarding – “These trainings were four straight days long … users just didn’t retain it.”
- Documentation overload – “It was a hardship for my staff to constantly update 40+ page SOPs every other week when a new update was made to Salesforce.”
The solution
Spekit as the knowledge layer powering the mission
When the ALS Association discovered Spekit, everything clicked. Literally.
“We broke down those 40+ page SOPs into bite-sized Speks. Now, updates happen in real time, not weeks later because we were avoiding it.”
With Spekit, they finally had one platform to:
- Centralize SOPs and policies across departments
- Deliver in-app guidance inside Salesforce
- Push urgent updates directly to staff with Spotlights
- Provide flexible access via wiki, sidebar, and Chrome extension
- Track views, engagement, and accountability
“We weren’t even looking for a tool that could do all this but once we found Spekit, we fell in love.”
Now, instead of four-day Zoom marathons, new hires follow a personalized learning path with 20-minute video bursts, embedded Speks, and quizzes that actually reinforce retention.
“Before, we’d run massive live trainings every other month. Now, new hires go through short videos with linked Speks and interactive quizzes. They actually retain the info and we’ve got our time back.”
The results
- Eliminated outdated PDFs by breaking SOPs into easy-to-update Speks
- Freed up time to lead org-wide UX improvement projects
- Streamlined communication across 400+ employees
- Slashed support tickets as users self-serve through Spekit
“Spekit probably replaces a full-time headcount, maybe two. It’s saved us that much time across support and training.”
And more importantly, it’s made their frontline teams more responsive.
“ALS has a two to three year life expectancy. Everything is urgent. With Spekit, our teams get answers faster, and that means we serve our community faster.”
Key use cases
- Onboarding & training: Replaced 4-day Zooms with 20-min video learning paths + Speks
- SOP maintenance: No more 40-page formatting nightmares, content is updated in seconds
- Spotlight communications: Critical updates delivered and tracked
- Accountability & visibility: Usage analytics and search trends prove value
“We can show execs exactly how much Spekit is being used, top search terms, views, user stats. That accountability is huge.”
What Samantha had to say
🗣️ “It actually made us want to update our processes.”
🗣️ “Communication was a mess, Spekit helped us clean that up.”
🗣️ “If they cut budget, I’d fight to keep Spekit. It’s that valuable.”
🗣️ “This isn’t just helpful, it helps us save time that goes back into our mission.”
🗣️ “Your company really walks the talk. It’s refreshing.”
The bottom line
With Spekit, the ALS Association turned process chaos into clarity. What once took days now takes minutes. What was once missed now gets seen. And what was once disconnected is now unified.
“We’ve worked with a lot of vendors during this transformation. Spekit is the only one that actually delivers on what they say and keeps improving.”
