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Our ethos: Simple yet, spektacular by design.
“Simple, yet spektacular” is the north star guiding how we build, decide, and operate across every Spekit team, experience, and touchpoint.
We didn’t set out to build just another enablement tool, we needed to rethink the approach entirely. The problem wasn’t a lack of content or features. It was complexity. ‘Simple, yet Spektacular’ became our north star to cut through the noise and create something people would actually use.
Simple yet,
spek-tacular guiding principles
Strategy and focus
We cut through complexity to focus on what matters most. Every initiative is grounded in strategic clarity, not volume so effort goes where it drives the most impact.
Quality and execution
Excellence isn’t optional. We prioritize usability, precision, and speed to deliver seamless experiences that feel intuitive to drive adoption.
Efficiency and scale
We’re always asking: is there a smarter, faster way? From automation to simplification, we eliminate friction to free up time for high-value work.
The beliefs that drive how we work
Our five core values guide the everyday decisions, behaviors, and principles that power our people, our product, and our purpose.
Yoke – We move as one
We move as one because that’s how we move faster and achieve more. Our speed, strength, and ability to innovate lie in how we align, collaborate, support, and courageously challenge and give feedback to one another, running towards our shared mission.
Own it – We think like owners
We think like owners with a customer-first mindset. We’re proud of our work, we follow through on commitments, and we do what’s right, even when it’s hard.
Keep It Simple Yet Spektacular – We cut through complexity
We cut through complexity and relentlessly craft intuitive, fast, and delightful experiences—in our product and in how we work— to move fast, earn our own obsession, and create true, lasting customer love.
Enjoy the Journey – We laugh along the way
We laugh along the way. We’re kind to each other, we pause to embrace the moment, and celebrate the small wins, even when things get tough, because we recognize that what brings meaning to what we do is who we get to do it with.
Drive – We push to get better everyday
We push to get better every day because we love what we do. Growth, curiosity, learning and innovation fuel us. We embrace feedback and the challenges in front of us, moving with purpose, intention and speed.