Spekit vs Traditional Enablement: Context, Personalization, and Unified AI

In this video, CEO Melanie Fellay breaks down what truly makes Spekit different from traditional enablement platforms and why the old “destination repository” model no longer works for modern revenue teams.

Unlike LMS, DAP, or CMS tools built around a static knowledge hub, Spekit was reverse-engineered from two real-world perspectives: the admin trying to keep content accurate in a rapidly changing business, and the rep who needs instant clarity without extra clicks.

Mel explains why most platforms fail reps: they require logins, searching, and switching tabs — all friction that pulls reps away from selling. Reps aren’t lazy. They’re focused. And every extra step is a distraction from revenue.

Spekit takes a different approach. It’s built to be:

• Contextual to the moment of work
• Personalized to each rep
• Always available inside the tools they already use
• Connected to the systems that inform buyer needs
• Governed and dynamic, leveraging AI to keep content fresh and trustworthy
  

Mel also shares how Spekit brings together the strongest elements of LMS, DAP, and CMS technology into one unified experience designed for real-time action, not one-time training.

Topics Covered

• Why most enablement platforms were built backwards
• How Spekit eliminates friction for busy reps
• Why contextual, in-workflow guidance outperforms static repositories
• How Spekit uses AI to keep content accurate and connected
• The unique blend of LMS, DAP, and CMS capabilities inside Spekit
• What reps actually need to execute with confidence