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Case Study

Pacvue’s 12-month turnaround: 3X ROI and content clarity with Spekit

# of Employees
570
Industry
eCommerce
Website
Go to site
3x

ROI on their Spekit investment in the first year

$$

thousands of dollars in reclaimed time across the enablement and customer-facing teams

Ramp

time significantly faster with complete onboarding journeys built directly inside Spekit

The problem

No source of truth, a mountain of questions

Pacvue’s revenue teams were growing fast, but they had scattered content living across SharePoint folders, RFP responses that required endless digging, and new hires had to be manually walked through onboarding. And when reps had product questions? They turned to Slack again and again.

“We didn’t need another SharePoint,” said Mark Berger, VP of Revenue Enablement. “We needed a system people would actually use. One that told the team, if it’s not here, it doesn’t exist yet.”

Pacvue wasn’t just fighting inefficiency. They were fighting the opportunity costs of wasted time hunting for content instead of selling and supporting our customers. And every time a team member had to ask, “Where’s that [whatever]?” it created frustration.

They needed a new technology platform …one that:

  1. Provided just-in-time learning throughout their tech stack
  2. Made it simpler to onboard new employees and new products across the entire team
  3. Allowed their enablement to scale

The solution

Embedded, effortless enablement with Spekit

What started as a search for a “smarter SharePoint” quickly became something more. Mark explored the usual suspects, but each felt like more of the same: heavy, expensive, admin-heavy portals that promised a lot but rarely improved daily behavior and team satisfaction.

Then, he found Spekit, and the differences were clear:

➔ Built for reps, not just admins: “Most enablement tools are big and bulky. Spekit is lighter, faster, and it doesn’t need a team of admins to manage it.” 

➔ Integrated with Salesforce: “I could sell that internally. A smarter SharePoint? That gets me zero budget. But contextual learning, right inside our CRM? That’s value.” 

➔ Rapid setup: “Spekit felt nimble. We had people up and running fast. No bloated implementation, no LMS that I didn’t need.”

Building something new: clarity, not complexity

The early days weren’t glamorous. Mark and his team rolled up their sleeves: uploading content, updating old templates, building organized Speks for every product, process, and onboarding step.

It was hours of work. But they weren’t just uploading files. They were building trust amongst the team.

“We weren’t just putting information in one place. We were making a promise: If it’s in Spekit, it’s right. If it’s not, it’s not ready.”

That single shift changed everything:

  • New hires knew exactly where to start.
  • Sales reps didn’t need to bug managers because answers were a click away.
  • Leaders didn’t have to wonder because they had visibility into engagement.

And crucially: the time spent writing, editing, and chasing content? They got it all back (and then some).

“Today, Spekit practically runs itself. I barely have to touch it. That alone saves tens of thousands of dollars a year.”

The results

A 3X return (and a team that moves faster)

Within the first year, the results were undeniable:

  • 3X ROI on their investment (and rising!)
  • Thousands of dollars in reclaimed time across the enablement and customer-facing teams
  • Faster ramp time with complete onboarding journeys built directly inside Spekit
  • Content governance restored, no more guessing which deck was the latest
  • Reduced Slack volume, fewer redundant questions, more focused selling

And it wasn’t just about saving time. It was about changing how Pacvue worked: 

➔ Reps stopped asking “Where’s that?” and started asking “Did you check Spekit?”
➔ Leaders started coaching based on usage data, not guesswork.
➔ Enablement became proactive, delivering answers before questions even got asked.

“We finally have a system that works like our teams do: fast, flexible, and embedded in their flow of work.”

Why Spekit made the difference

The combination of features made Spekit stand out from the rest:

  • Content management that’s intuitive and visible, not buried behind logins.
  • Just-in-time enablement that shows up wherever reps are.
  • AI-powered search that surfaces the right answers at the right moment.
  • A team behind the product that feels like an extension of Pacvue’s own.
The Spekit Enablement Difference
“Spekit doesn’t just ship features. They show up. They listen. They push the product forward with us.” 

When SharePoint sync launched, Mark immediately reorganized Pacvue’s entire content backbone around it. When trackable links came out, he turned them on and started planning their next enablement evolution.

And, when Pacvue’s leadership wanted more visibility? Spekit delivered usage dashboards that proved enablement wasn’t a side project, it was a competitive advantage.

What’s next: Smarter selling, unstoppable scaling

Pacvue isn’t slowing down. Next, they’re expanding with:

  • Deal Rooms to personalize customer experiences at scale
  • AI summaries of videos, turning every training into searchable knowledge

Spekit didn’t just give Pacvue a better content management system. It gave them a foundation for the future, where knowledge is power, speed is culture, and enablement drives revenue.

“Spekit exceeded every expectation. It changed how we work. And we’re just getting started.”

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