Revenue Leader Who Built Go-to-Market Organizations at Brandfolder (Acquired by Smartsheet) and Xactly (Acquired by Vista Equity Partners) Will Lead Sales as Spekit Scales Its AI-Native Rep Acceleration Platform
DENVER, CO / ACCESS Newswire / April 28, 2026 / Spekit, the Rep Acceleration Platform, today announced the appointment of Evan Horibe as Vice President of Sales. Horibe will lead Spekit's sales organization as the company scales its AI-native platform and deepens its position as the governed GTM knowledge layer powering revenue teams in the AI era.
"Evan built sales organizations at companies that went on to be acquired by Vista Equity Partners and Smartsheet, so he knows what it takes to scale a go-to-market engine in fast-moving, competitive markets," said Melanie Fellay, CEO and co-founder of Spekit. "He also lived through the AI execution problem firsthand and spent real time trying to solve it with the tools available. That combination of experience building and clarity about what the problem actually is makes him exactly the right person to lead our sales organization."
Spekit's Rep Acceleration Platform assembles deal signals from a company's CRM, call recordings, and email activity, then pairs them with a governed GTM Knowledge Engine that keeps product messaging, competitive intel, and playbooks accurate, current, and version-controlled without manual overhead. From that foundation, the platform delivers contextual coaching, AI-generated content, and recommended next steps inside the tools reps already use, so every agent, copilot, and AI workflow in a company's revenue stack pulls from the same trusted source of truth. The result is a revenue organization that absorbs change at the pace the business demands and enablement investments that tie directly to measurable outcomes.
"Every revenue leader is being asked how they'll use AI to increase efficiency, improve execution, and bring new products to market faster," said Horibe. "I've faced these same challenges, resorting to more training sessions and mandated certifications. I even led a project building our own internal agents to assist reps. But the sales team grew frustrated with the training workload, the agents produced inconsistent and inaccurate outputs, and the knowledge reps needed to sell was still scattered across systems. When I found Spekit, I realized this was the answer to the change acceleration problems we'd been facing. Spekit is how revenue teams can get AI to produce the outcomes the business is expecting."
Horibe brings nearly two decades of tech sales and revenue leadership to Spekit. He built Brandfolder's go-to-market engine from the ground up, a period that ended with the company's strategic acquisition by Smartsheet, was a foundational member of the Xactly sales team through its IPO and $564 million acquisition by Vista Equity Partners, and most recently led as the VP of Sales at the health tech leader, MedTrainer. He also spent time as an enterprise individual contributor at MongoDB before returning to people leadership, deliberately broadening his skill set at the largest deal sizes. The progression from early-stage builds through high-growth scale and public-company execution across multiple industries positions him well for the challenge Spekit's customers face: building revenue organizations that can perform consistently when the pace of GTM change leaves no margin for knowledge that's scattered, outdated, or ungoverned.
