Almost 70% of organizations that exceeded their revenue targets have a sales enablement team. Effective implementation of sales enablement strategies isn’t a mere buzzword in today’s competitive business ecosystem; it’s a critical driver that catapults sales performance and revenue growth.
Of course, this success is supported by sales enablement platforms that provide reps with the resources and tools they need to fill their pipeline and close deals. But…you can’t just use any sales enablement tool. Their features, implementation processes, and ease of use vary considerably. In fact, sales reps report that learning some of their company’s sales tools is just as difficult as learning the product they sell.
To properly equip and empower your sales team, we’ve curated a list of some of the best sales enablement software on the market today!
The Best Sales Enablement Platforms on the Market
- Spekit
- Outreach.io
- Whatfix
- Seismic
- Highspot
- Intercom
- HubSpot
- Guru
- SalesLoft
- Membrain
- Mindtickle
- ZoomInfo
- Salesforce
- Brainshark
- Gong.io
- DocSend
- Reply.io
- Chorus/ai
- Lead411
- Allego
- Clearslide
- Paperflite
- Klue
- Saleshood
- Bigtincan
What are Sales Enablement Platforms?
Are you spending most of your time updating training content? And the rest of your time answering repetitive questions on that same content? Toss in a growing remote workforce, smaller budgets, and rapid organizational changes — while you’re trying to quickly ramp up new reps and improve the efficiency of existing reps. The sales enablement struggle is real.
Fortunately, sales enablement software is here to help! Sales enablement tools are technology-based solutions built to increase the efficiency and effectiveness of sales teams. They aid the sales team in all their interactions with potential customers, from lead generation to deal closure.
Examples include Customer Relationship Management (CRM) platforms, sales analytics software, content management systems, communication tools, and training and coaching platforms. Such tools improve sales productivity, boost overall sales revenues, help new reps ramp up faster, and save all team members time.
Sales Enablement Software Features to Look For
When evaluating the top sales enablement platforms, consider these key features, benefits, and properties.
Accessible, Contextual Content
The pace of business today doesn’t slow for anyone, which means your teams need access to updated, accurate information directly in their workflow. Instead of forcing sales reps to dig through a lengthy document, review an old training session, or ping a colleague, the best sales enablement software can help them reach the information they need right when they need it—no switching between tools and no draining productivity.
This means you’ll want to look for a tool that provides on-demand answers and allows employees to stay in their workflow.
Robust Data & Analytics
Measuring the ROI of sales enablement isn’t simple, but it’s critical. If you can’t prove the value of your enablement program, getting support from the C-suite for additional tools or resources you need to help your team is challenging. You’ll need to prove both a meaningful and measurable impact on revenue growth in your organization.
Fortunately, the best sales enablement tools can gather and analyze data, track the sales enablement metrics you’re looking to optimize, and provide actionable insights on how to improve your efforts.
Armed with sales productivity data showing exactly how your team is increasing revenue, you’re more likely to get additional support for your future sales enablement efforts.
Mobile Accessibility
Salespeople have shifted from working 8 -5 in front of their desktops to prefer mobility and flexibility. They can now work from anywhere at any time, increasing their productivity. An ideal sales enablement platform should be accessible on mobile so that sales reps can still use it while they’re on the move.
The best sales enablement tool is available as an app or browser extension for mobile use.
Content Creation
Content is one of the salespeople's main needs. According to recent statistics, salespeople spend an average of 30 hours every month creating and looking for content. Sales enablement platforms with content creation features ensure that salespeople can easily create unique content whenever they want.
For a better experience, consider sales enablement platforms with pre-built templates and AI features. These platforms make it much easier and faster to create sales content from scratch, so salespeople can focus on more productive selling activities such as meeting with prospects and closing sales deals.
Sales Content Management
Sales reps work with a lot of content, from call scripts to sales pitches, playbooks, and sales plays. This content can be difficult to access if not properly organized and managed. For context, 90% of sales content remains unused.
Fortunately, the best sales enablement platforms provide sales content management, organizing content as desired—according to team, project, or topic—for easy accessibility. Some sales enablement platforms make sales content available in the apps that salespeople use, so they don’t even need to leave where they are working to get the content they need.
Onboarding Support
Sales enablement is often ineffective because of poor onboarding support. To avoid this, businesses need to provide onboarding support for sales teams to ensure they are empowered to take advantage of the platforms’ features and offerings. These onboarding supports range from interactive tutorials to personalized coaching sessions, as well as access to support forums.
Whatever sales enablement platform you choose should provide onboarding support for your team to guide them through using the platform to get the best result. This would also increase digital adoption and shorten your ramp-up time.
Sales Coaching & Training
Sales coaching and training are a big part of sales enablement, increasing team productivity by 88%. Although not all sales enablement platforms support sales reps' coaching and training, the best platforms offer some form of sales coaching. This can come in documentation, ebooks, and even training videos.
Sales enablement platforms like Spekit compress this documentation into bite-sized content and surface it in the apps that salespeople use to learn while they work without information overload.
Best Sales Enablement Platforms, Tools, & Software
Here are some of the best sales enablement software tools to empower your organization to develop a robust sales process and support revenue growth.
1. Spekit
Spekit is a just-in-time enablement platform designed to accelerate revenue by empowering every sales rep with the answers, knowledge, coaching, and training they need directly within the tools they use every day.
How? Instead of relying on outdated LMS courses, PDFs, and lengthy training sessions of the past, Spekit automatically surfaces answers and training directly within the applications or workflows where questions arise. This ensures sales reps never have to leave what they’re doing to get the resources, guidance, or support they need.
Key Features:
- Teams create Speks, or contextual playbooks, that provide bite-sized information within any app or workflow. Reps receive one-click access to competitive battle cards, objection-handling tips, and decision criteria in real-time, enhancing their ability to close deals
- Using Spekit content analytics and data visualizations, sales managers can monitor the engagement and effectiveness of sales enablement materials, their impact on sales performance, and where improvements can be made
- Bite-sized Knowledge Checks help you quickly assess and reinforce knowledge and instantly understand if your training resonates with insights delivered automatically
- Spekit streamlines creating and delivering in-app sales plays for high-value accounts, target industries, specific personas, and meddic sales content for sales teams. Sales teams can also make real-time changes to playbooks as their sales strategy evolves without waiting for lengthy update cycles
- Spekit AI works as an ai-assisted content creation tool to produce both sales content and those needed for sales reps' onboarding
- Spekit supports sharing content with prospects with tracking enabled to provide insight on how prospects engage with the content, guiding and enhancing deal closures with Spekit’s SmartSend
- Spekit works as a CMS with a central knowledge base for storing all sales collateral, ensuring that sales reps can always access the exact content they need when they need it without having to leave the apps they are working in
- Integrates seamlessly with third-party apps like Salesforce, Slack, Chrome, and more, so knowledge resources are easily accessible across familiar workflows
Best for: Just-in-time sales enablement. Spekit surfaces the content your reps need exactly when and where they need it. Employees can stay in the zone while accessing contextual, bite-sized answers that help them keep customers flowing down the sales pipeline.
With Spekit, sales teams see 80% faster ramp times, 70% increases in deal save rates, and 20% higher rep quota attainment.
2. Outreach.io
Outreach.io‘s sales execution platform gives users a broad view of the sales cycle and governance capabilities for sales teams. It integrates AI and machine learning across the sales cycle to analyze deal health, run A/B tests, simulate forecasts, conduct sentiment analysis, and more.
Key Features:
- Manage sales, deals, and pipelines
- AI-driven insights from video and phone calls
- Built-in scenario modeling
- Restrict and grant content access to team members
Best for: Sales teams looking to leverage AI for sales execution
Pro Tip
Learn how sales enablement teams use Spekit and Outreach.io to help sales reps spend more time selling.
3. Whatfix
Whatfix is a digital adoption platform that offers personalized onboarding, interactive guidance, and on-demand support. It’s often used to create content for web-based enterprise applications, custom web applications, and consumer-facing websites.
Key Features:
- Interactive guided flows and in-app messaging
- Aggregates and manages resources and training material
- Collects user behavior and run feedback surveys
Best for: Change management and employee and user onboarding
4. Seismic
Seismic offers support for sales enablement teams with sales content management, learning & coaching options, data reporting on sales enablement efforts, and personalized content creation for sales reps. Seismic also provides additional products for marketing and customer service teams.
Key Features:
- Search functionality and recommendations
- Correlates sales performance based on relevant key performance indicators (KPIs)
- Merges CRM data with the platform’s content performance insights
Best for: Customer-facing teams looking for one-sheets, FAQs, and resources.
Read more: Spekit for Seismic
5. Highspot
The Highspot platform is a sales enablement platform offering sales content management, training, and coaching. Users can also create digital sales rooms for buyers and customers that include curated content, personalized videos, slide decks, and more.
Key Features:
- Create sales content with a drag-and-drop builder
- Sales playbook templates
- Blended learning experiences
Best for: Those looking to create a consolidated library of sales content.
6. Intercom
Intercom is an AI customer service tool working to automate and reduce the support volume of customer-facing teams. It provides an AI chatbot, help desk centralization, and proactive support tools, as well as a data dashboard to organize customer interactions.
Key Features:
- Connect customer inbox, help center, and tickets in one workspace
- AI-powered chatbot Fin provides conversational customer support
- Omnichannel messenger
Best for: Revenue teams that need customer service support.
7. HubSpot
HubSpot offers a variety of tools for marketing, sales, and customer support experience teams. The platform supports sales enablement efforts specifically through its free CRM, which tracks and analyzes sales activity in real time, shares customer follow-up notifications, provides personalized email templates, and much more.
Key Features:
- Visual sales pipeline dashboard
- Live chat software
- AI email writer & email templates
- Meeting scheduler
Best for: Sales & marketing teams that need a CRM solution.
Pro Tip
Learn how sales enablement teams use Spekit and HubSpot to 3x revenue growth.
8. Guru
Guru is a knowledge management platform that helps teams create, compile, and organize content from different sources and deliver them to other team members and customers. It also offers a search function and an “intranet” with wiki functionality.
Key Features:
- Internal workplace wiki building
- Works across departments and teams
- Easy content creation
Best for: Sales teams looking to build a knowledge base.
9. Salesloft
Salesloft is a “revenue workflow pattern” that supports pipeline building, management, and forecasting. The platform’s AI also collects data on top of real-time human insights to compute and predict future sales outcomes.
Key Features:
- Establish and identify pipelines based on prospect and customer data
- Transcribe and summarize user conversations using AI
- Sales forecasting software
Best for: Go-to-market teams looking to improve their sales pipeline.
10. Membrain
Membrain is a sales enablement CRM that helps companies identify prospects, forecast sales, and manage sales accounts. It can run alongside, replace, or plug into existing CRMs, offering features including pipeline management, prospecting, lead scoring, sales analytics, and content management.
Key Features:
- Identifies top sales prospects
- Customizable sales steps for every customer
- Content management hub
Best for: Optimizing B2B sales
11. Mindtickle
Mindtickle is a revenue enablement platform that supports sales training and coaching with training programs and templates, coaching rooms, and performance tracking. It all offers sales content management, digital sales rooms, and sales forecasting.
Key Features:
- Create and offer training and coaching resources to staff
- Gather call data to generate insights
- Identify factors to measure the performance of sales reps against
Best for: Build the sales rep knowledge through personalized content and coaching.
12. ZoomInfo
ZoomInfo is composed of different tools for sales, marketing, operations, hiring, and data management. Their SalesOS offers buyer prospecting, voice of customer analytics, automated sales campaigns, and intelligent recommendations.
Key Features:
- Email interaction analytics
- B2B customer database
- Chorus conversational analytics
Best for: Brands looking to fortify their go-to-market strategy by using real-time analytics.
Pro Tip
Access free, customizable ZoomInfo sales training content and surface where reps are prospecting to boost productivity and pipeline.
13. Salesforce
Salesforce is a cloud-based, CRM platform that unites businesses across sales, customer service, marketing, and IT by providing a single source of truth about customers and leads. Its sales enablement platform provides a guidance center, analytics reporting, milestone tracking, in-app coaching, sales templates, and more.
Key Features:
- Deal and pipeline management
- Sales forecasting and reporting
- Sales efficiency KPI tracking
Best for: CRM support
Also Read: 12 Salesforce Adoption Tips Guaranteed to Drive ROI
14. Brainshark
Brainshark provides access to on-demand training for sales reps, coaching assessments, and AI-powered feedback. It also gauges the readiness of sales reps based on their training and coaching performance.
Key Features:
- Identify performance issues in the workflow of teams
- Interactive sales content creation
- Personalized training within coaching lessons
Best for: Improving readiness of sales, marketing, and customer support teams
15. Gong.io
Gong is a revenue intelligence platform used to increase close rates and accelerate revenue growth. Gong captures and analyzes customer interactions (calls, emails, chats, presentations, and more) to give sales reps insights on how to increase sales.
Key Features:
- View pipeline health in a visual format
- Build a coaching program using data and AI suggestions
- AI-driven deal intelligence
- Buyer and competitor activity insights
Best for: Revenue operations enablement
16. DocSend
Dropbox’s DocSend is an online document-sharing platform for creating and managing sales pitch decks, proposals, and contracts across teams. It also offers document and video analytics, virtual data rooms, secure client portals for sharing completed documents with customers, and eSignature functionalities.
Key Features:
- Control who gets access to the files
- Real-time feedback and changes to documents
- Document visitation statistics
Best for: Efficient document sharing.
17. Reply.io
Reply.io is a sales engagement software that uses AI to optimize the sales process. This platform helps sales teams find new prospects and engage with them through multiple channels. Sales teams can create emails to prospects from its selection of templates and connect the email sequence with automated steps on platforms like social media, cloud calls, and personalized videos.
Key Features:
- Prospect list from a B2B database
- Personalized emails, messages, and calls for your multi-channel sequences
- Schedule meetings with prospects
- Track and analyze campaign performance
Best for: Personalized multi-channel sequences.
18. Chorus/ai
Chorus AI is an AI-powered conversation intelligence platform by Zoominfo that promises to help businesses increase their win rates. It uses generative AI features to listen in and record online meetings for sales reps. Chorus also has scorecards and coaching cards that provide feedback on conversations with prospects.
Key features:
- Content creation tool for creating content from briefs
- Generative AI for transcribing meetings
- Automatic snippets for post-call emails
- Integration with Zapier
Best for: Recording, transcribing, and recalling sales calls.
19. Lead 411
Lead 411 is a lead generation service provider serving as a repository for lead contact information from email to phone numbers. Lead 411 has a three-tier contact verification procedure for all leads in its repository. First, the email is verified with SMTP, and live AI research finds missing emails, with re-verification every three to six months.
Key features:
- ESP Activity Confirmation
- B2B direct dials with other contact information
- Google Chrome extension
- Email verification with SMTP
Best for: Lead generation
20. Allego
Allego is a sales enablement platform that offers sales reps training and coaching. It also offers peer-to-peer learning and has a conversation intelligence feature that analyzes reps’ conversations with prospects and creates highlights of call moments where revenue is won or lost.
Allego also allows users to track engagement on the content they share with prospects with real-time engagement notifications.
Key features:
- Digital sales rooms
- Sales content management
- Conversation intelligence
- Prospect engagement tracking
Best for: Tracking prospect engagement on shared sales content
21. Clearslide
Clearslide is a sales enablement platform that supports communication with prospects and engagement tracking via web conferencing, online presentations, video mail, and emails. It also automatically logs each engagement on CRM. Clearslide offers guided selling with rule-based content recommendations for sellers.
Key features:
- Sales and marketing content hub for organizing sales collateral
- Email tracking and campaigns
- Auto-log engagement to CRM
- Integration with Salesforce, Microsoft Dynamics, and Slack
Best for: Communicating with prospects and tracking their engagement
22. Paperflite
Paperflite is a sales enablement platform for managing sales and marketing collateral. It also allows sales and marketing teams to create custom microsites for buyers. With Paperflite, sales reps can share sales content with prospects and track how they engage with them. Sales reps can also discover what pages clients prospects spend time on with Paperflite’s content analytics feature.
Key features:
- Content discovery
- Content distribution
- Content experience
- Content analytics
- Content intelligence
Best for: Managing sales and marketing content and tracking buyer engagement
23. Klue
Klue is an AI-powered intelligence platform for gathering insight on sales processes and go-to-market strategies. It collects information from the web from competitive market intelligence data to monitor competitor activities and track market changes to provide users with a centralized feed of only relevant competitive intel to review.
Key features:
- Intel digest to keep everyone in the organization updated on new information
- On-demand searchable answers
- Measure feature to track content adoption and measure its impact on revenue
- Win-loss program for unbiased feedback
Best for: Tracking competitor activities
24. Saleshood
SalesHood is a sales enablement platform that guides sales reps towards replicating winning sales behaviors with guided selling. This tool supports pitch practice with an AI-coaching tool that grades reps based on their performance with their chosen sales pitch. Saleshood also offers users insights into the revenue impact of their sales enablement activities with visualizations.
Key features:
- Digital sales room
- Sales content management
- Personal AI coaching for measuring reps’ conversational intelligence
- Insights for visualizing the effectiveness of sales enablement
Best for: Guided selling
25. Bigtincan
Bigtincan is a customer-facing sales enablement platform for retail sales enablement. It offers relationship intelligence to help sales reps identify risks and understand relationships between customer accounts. Bigtincan also has conversation intelligence with AI-powered voice coaching to detect and improve the emotional impact of conversations with prospects.
Key features:
- Bite-sized sales reps’ coaching
- Device agnostic platform
- Reporting and analytics dashboard
- Generative AI for content search
Best for: Sales enablement on mobile
How to Choose the Right Sales Enablement Tool
Before choosing a sales enablement platform for your business, consider a few things, from what your sales team needs to how easy the platform will be.
Sales Team Needs
What does your sales team need to boost their performance? Evaluate key areas for improvement. For example, does your team struggle to find, share, and manage sales collateral effectively? or Is there a need for better onboarding processes and ongoing training resources? Once you have identified your teams’ needs, you can choose an enablement platform with solutions to cater to your needs.
You can also try a demo of the sales enablement platform you choose before adopting it to see how it works and whether it meets your needs.
Ease of Use
Look for a tool that’s easy to use–and easy to start using. Even if a platform seems great, it will be challenging to see a quick ROI if it takes weeks for your reps to start using it effectively.
Questions to ask during the evaluation stage to determine how easy the tool will be to use include:
- How long does it typically take to implement a tool like this?
- What other tools (if any) will I need to purchase to make these tools successful? For example, you might purchase a Salesforce license, but without the addition of multiple plugins and integrations, you won’t be able to utilize the platform fully.
- How much time is required to maintain this tool?
Most reps spend 3–11 hours per week searching for answers to questions about tools and processes…and most sales leaders report spending four or more hours each week answering questions about them.
To avoid this, look for a platform that offers a user-friendly interface, mobile accessibility, native integration with your tech stack, and comprehensive training and support resources.
You’ll also want to take this opportunity to skim through technology review sites like G2 to get honest user feedback. See what the reps are saying who use this product every day. Are they happy? Frustrated? This candid feedback will help to guide your selection process.
Tech Stack Integrations
Sales reps are already bogged down by unnecessary tasks preventing them from core selling activities…including managing their tech stack. Forrester’s Sales Activity Study showed that sales professionals spent 26% of their time on administrative tasks–including troubleshooting tech stack integration.
You don’t want to spend the time and resources to implement a new software only to find out it doesn’t integrate well with some of your other applications. Ensure the software you’re working with integrates effectively with your current sales technologies.
Platform Customization Opportunities
Every business has its own branding, so customization opportunities are crucial to maintaining uniform messaging and appeal across the board. You don’t want to implement an enablement tool and then struggle with creating brand-specific content because of limited flexibility.
You want a sales enablement tool that offers the flexibility to customize certain sales content, such as microsites and content templates. This way, sales reps and other sales team members can quickly create sales collateral and content customized to prospects’ preferences and brand image.
Workflow Automation
Workflow automation speeds up the sales process for sales reps who would otherwise spend almost 50% of their workday on repetitive manual tasks that could easily be automated. So, look for a sales enablement tool that offers some form of workflow automation.
For example, sales enablement platforms like Spekit automate sales content creation so sales and marketing teams can easily create whatever they need in minutes instead of manually drafting one piece of sales content for hours.
Customer Support
Running into bugs and other difficulties with your sales enablement tool can be difficult to manage independently. However, being able to contact customer support and get feedback on your requests quickly changes everything. This way, you don’t have to stop providing excellent services to buyers and clients, as you can quickly solve any issues that arise with help from your sales enablement tool’s customer support team.
Also, you should consider the different channels for getting customer support. Accessing support through a customer support phone number alone is not enough. Other platforms, such as email and chat, should be available.
Costs & Licensing
Costs and licensing should be key considerations when choosing a sales enablement tool. You want to ensure that you get value for the money you spend. Go over the features of each pricing tier and focus on the tier that offers all the features you need rather than the most expensive or least expensive feature.
Also, for platforms whose prices are customized based on the services you need, you should try to find out the average rate for that kind of service online to help you negotiate more competitively.
Customer Reviews
Sales enablement platforms make many promises, but if you really want to know whether they deliver on those promises, you should check their customer reviews. Focus on reviews on independent app review sites like G2 and Trustpilot, as the reviews are usually unfiltered.
These days, users increasingly share their complaints about an app’s performance on their social media pages even before they contact customer support. So, social media reviews may also be very helpful in knowing whether your choice enablement platform delivers on its promises.
AI-powered Capabilities
You’ve probably heard that AI is the future of work. AI sales tools can analyze customer interactions and provide businesses with insightful feedback, write emails and build email templates, create sales call scripts, and automate client follow-up without human intervention.
Sales enablement platforms with AI-powered capabilities can better support sales and marketing teams so they can attain and even exceed their sales targets.
Benefits of Sales Enablement Software
So, what benefits can you enjoy from using sales enablement platforms?
Streamlined Content Access
Content accessibility is one of the major problems salespeople face in the sales process. With sales enablement software, sales reps enjoy streamlined content access, allowing them to quickly find any document or sales collateral they need when they need it.
Improved Sales Team Metrics
76% of businesses using sales enablement platforms record an increase in revenues and win rate, two primary sales team metrics. This results from automation and improved processes that equip sales reps with the tools and content they need to excel.
Helpful Content Analytics
LinkedIn's CEO says data powers everything we do, including sales. With sales enablement platforms, you can access helpful analytics on your sales content. These analytics range from tracking who views your content, how often it's accessed, and for how long to providing insights into which content performs best at each stage of the sales cycle.
Shorter Ramp Times
Sales enablement platforms are the best at speeding up ramp times. With these platforms, you can train sales reps faster, increase software adoption, and facilitate continuous learning. They also provide centralized repositories of training and onboarding content, ensuring that new hires have access to all the information they need to get up to speed quickly.
Use the Best Sales Enablement Platform
With the sales landscape almost constantly changing, choosing an agile sales enablement tool is crucial to streamlining business processes, enhancing productivity, and boosting sales.
Out of this list of the best sales enablement software, Spekit’s just-in-time sales and revenue enablement platform can help you turn every rep into a top performer.
By delivering contextual, personalized coaching and enablement exactly where sales play happens, teams can reduce ramp time, increase retention, and accelerate pipeline velocity. Plus, the platform integrates with and improves the workflows and efficiency of the other platforms on this list, including Outreach, HubSpot, Salesforce, and more.
Ready to dramatically increase pipeline velocity, reduce context switching, and drive knowledge retention?
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