Bigtincan Review and Alternatives

Sales enablement solutions are helping reps streamline their sales processes and exceed their revenue targets. Bigtincan, a sales enablement platform for reps’ sales training, content management, and buyer engagement, is one of those tools.

But…is Bigtincan the best option for your sales team’s needs?

This Bigtincan review covers the platform’s features and offerings, pros and cons, and pricing plans. We also list some of the top alternatives to Bigtincan so you can find the best solution for your team.

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What is Bigtincan?

Bigtincan is a  sales enablement solution for customer-facing sales teams. It focuses on sales readiness, sales content management, and buyer engagement.  

Bigtincan has Genie AI for content search and email draft generation. Its AI relies heavily on enhanced search capabilities–requiring users to know exactly what they’re looking for. 

Bigtincan also has conversation and relationship intelligence features for creating interactive presentations and supports sales training at every stage, with onboarding courses and everboarding learning modules. 

The platform also uses games, badges, and leaderboards to incentivize reps’ training.

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Bigtincan Review

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This Bigtincan review will cover its features and competencies as well as any limitations. 

What does Bigtincan do? 

Bigtincan offers eight main features for sales enablement: 

• Sales AI: Search for content summaries and file references, create sales emails and draft content, and convert text to speech for training videos
• Interactive experiences: Create interactive sales and product presentations combining images, slides, 3D models, and mixed reality
• Analytics & reporting: Gather data and build customizable reports on sales reps’ learning, sales content, and buyer engagement 
• Conversation intelligence: Use AI-powered coaching to manage and train sales reps’ on tone, pace, vocal clarity, and use of filler words  
• Relationship intelligence: Upload missing contacts of prospects from email to CRM and generate insight for engagement with prospects
• Document automation: Create personalized documents, automate sales collateral, and gain insight into the performance of sales content
• Content personalization: Combine different sales documents into one presentation and add agile designs to your presentation with Bigtincan studio
• Sales coaching:  Use AI rehearsal and in-person or on-demand  sales coaching for onboarding and ever-boarding sales reps 

What are the benefits of Bigtincan?

Bigtincan supports sales enablement with: 

• Self-guided micro-learning programs to support basic coaching
• Personalization of microsites
• Creation of product price sheets and sales proposals 
• Templates for different types of sales content
• User-friendly customizable dashboards and reports

Bigtincan cons

According to independent reviews from Bigtincan users on G2, there are some drawbacks of the platform, including: 

• Various technical issues with content management on the platform
• Requires considerable time to navigate and search through content within the content management system
• Interactive tools are not so effective
• A poor user interface
• Difficult to sync large data sets on initial setup
• Lacks just-in-time content recommendations, making the process cumbersome
• Maintenance and integration can be bulky and complex
• Disconnected from the sales rep’s day-to-day workflow

Bigtincan pricing

Unfortunately, Bigtincan’s pricing information is not available on its website.

Bigtincan reviews

Bigtincan online reviews show that users appreciate the platform’s AI sales enablement, content distribution capability, and offline availability for sales reps working in remote areas. 

However, some other users find the ineffectiveness of some of the platform’s features challenging. Users often have issues uploading content via the media manager and complain that the reporting features are not robust enough.

It's also worth noting that while Bigtincan's AI helps with search capabilities, it doesn't provide just-in-time content recommendations—you still need to know what you're looking for and have to navigate away from wherever you’re selling or working to actually find that content. Additionally, maintaining and integrating the platform can be bulky and complex.

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Best Bigtincan Alternatives

Bigtincan can be a good platform if you’re looking for a basic content management system to house your sales content. However, if you’re looking for a system that’s integrated and connected within your sales rep’s workflows and tools, there are other solutions you should explore. Its AI doesn't automatically recommend content and still requires users to know what to search for. If you want to give sales reps access to robust reporting tools and just-in-time sales content, you’ll want to look for a Bigtincan alternative.

Let’s take a look at some of the best options:

1. Spekit

Spekit is the leading modern sales enablement software built to meet the needs of today's fast-paced sales teams. Spekit's unified platform solves for sales content management, knowledge and enablement, change management, employee onboarding & training, and more.

Spekit differs from traditional enablement platforms like Bigtincan by offering a just-in-time enablement solution that combines a personalized rep experience with a scalable content platform. Spekit CMS offers a more intuitive, contextual user experience, focusing on content access and delivery, and is less expensive than Bigtincan. Bigtincan can be extremely complicated for admins and end users, difficult to search and manage.

Read here to learn how one customer switched from an existing CMS like Bigtincan to Spekit to solve their CMS needs and achieved 90% faster content discovery by reps.

Spekit delivers contextual, personalized enablement assistance through AI Sidekick, providing resources within CRM, email, and Slack. AI Sidekick captures context signals to understand a rep's activity. For example, it analyzes email content or call scripts to prep for the next call. Unlike traditional platforms, Spekit integrates directly into reps’ workflows, providing quick access to training and enablement resources within tools like Salesforce and LinkedIn. Through automated sales content management, Spekit provides direct and quick access to sales materials, eliminating the need to spend hours searching for information. Enablement teams can surface the exact playbooks, processes, sales content, messaging, and collateral sales reps need to close pipeline - exactly when and where they're needed.

Spekit’s robust native integrations extend beyond applications available in Chrome, enabling users to connect to CRMs, enterprise SSOs, and other sales productivity and communication tools. Businesses that use Spekit can boast of achieving 20% higher quota attainment, 69% more time spent on selling, and 30% faster ramp time.

Spekit Key Sales Enablement Platform Features:

• Content Management Repository / Knowledge base: File storage, file syncing, custom fields, tags
• Content integrations: Real-time content syncing GoogleDrive, Sharepoint, Confluence
• In-the-flow of work extensions: Google Chrome Extension, Microsoft edge extension, Slack, Outlook ensure enablement is delivered where your reps are working
• SSO integrations and support: Okta, Azure, Ping Identity and more
• Governance features: Governance dashboard and reporting, version control, roles, content access permissions
• Trackable links: track buyer’s engagement with sales content using unique shareable links that alert sellers when a buyer engages with content
• Deal Rooms: Deal rooms create a centralized hub for buyers and sellers to collaborate, access key content, and accelerate deals with personalized, trackable resources.

ProTip: Any sales enablement platform you should select should at a minimum have the above functionality. Get a more in-depth overview of these features and how to choose what's best for your business by scrolling to the bottom of this post.

‍Key Unique Capabilities:‍

• Browser extension: Embed and surface resources for sales reps across any tool using the Chrome extension
• Embedded in-app guidance (Speks): Use Speks to create easily digestible sales content, training, and guides that reps can access in their workflow and embed with tool tips
• Spotlights: Alert reps of new sales or training content and time-sensitive updates using Spotlights to communicate important announcements and send reminders on tasks to be completed ‍
• Just-in-time Knowledge checks: Assess the retention rates and effectiveness of sales training/coaching with short bite-sized  quizzes

Spekit Key AI Features:

• AI Sidekick: the rep's just in time enablement assistant
  
  • Context-aware intelligence layer: Spekit's proprietary context-aware intelligence layer delivers just-in-time, relevant content and guidance within the flow of work.
  • AI Chatbot: Reps can chat with AI Sidekick to get answers, draft personalized emails, find the perfect content and more.
  • Contextual, deal-driven AI content recommendations: Don't guess, use AI Sidekick next to any email, call or Salesforce Opportunity to get the exact content , training, deal rooms, and knowledge recommended to you automatically.
    

• Spekit AI Editor: Achieve rapid content authoring, summarize lengthy documents, and translate sales content into multiple languages with Spekit AI. When the content sales reps need is not readily available, Spekit AI enables you to whip up content within minutes. It is powered by generative artificial intelligence and is a content assistant for creating playbooks, tool training, SOPs, persona guides, and objection-handling documents.  With Spekit AI, your sales content practically writes itself!
• Automated AI Deduping: Automatically identifies duplicate content

‍Visit Spekit to learn more

Spekit vs. Bigtincan: A Head-to-Head Comparison

Ease of Use

• Spekit: Teams can begin using it immediately. It fits naturally into the tools and routines they already rely on, allowing them to stay focused on selling—not figuring out new software.
• Bigtincan: Its suite of training, content management, and analytics tools requires careful setup and dedicated oversight. Many teams report needing significant admin time just to maintain basic usability.

Content Management

• Spekit: Spekit acts as your central hub for all sales enablement content. Updating, organizing, and managing your decks, battlecards, and messaging is fast, and changes are instantly visible right where people work. This keeps reps aligned and eliminates "where's the latest deck?" moments.
• Bigtincan: Offers advanced content control, but edits often live behind publishing queues or layered approval processes.

Integration & Connectivity

• Spekit: Either replaces or seamlessly pulls content from tools like Google Drive, SharePoint, and Confluence. This consolidates your resources into one intelligent platform, meaning less friction getting started and fewer support tickets later. It also connects instantly with everyday tools like Salesforce, Gmail, and Gong.
• Bigtincan: While it integrates with major platforms like Microsoft and Salesforce, the setup often requires upfront technical effort and ongoing coordination.

Training and Onboarding

• Spekit: Training happens naturally—right as sales reps are doing the task. For example, when a rep hovers over a field in Salesforce, a Spekit tooltip might appear explaining what to enter and why it matters. This kind of contextual guidance helps reps learn without interrupting their flow. No need to send reps off to portals or chase LMS completions.
• Bigtincan: Provides formal training infrastructure. Useful for scheduled programs, but less ideal for on-the-fly support in fast-moving environments.

3 AI Sidekick Features You Can’t (or aren't as smooth) in Bigtincan

Sometimes the differences come down to what you can actually do day-to-day. Here are a few features Spekit users rely on that aren't available—or aren't nearly as smooth—in Bigtincan:

1. AI-Powered Content Recommendations & Deal Room Surfacing: Spekit's AI Sidekick leverages context-aware intelligence from your current workflow (like an open email, call transcript, or Salesforce Opportunity) to automatically recommend the exact content, training, or even relevant Deal Rooms your buyer needs. No more guessing or digging.
2. Instant Answers & Automated Content Creation: Chat directly with your AI Sidekick to get real-time answers to questions. Even better, when content is missing, Spekit AI Editor allows you to rapidly draft personalized emails, playbooks, or objection-handling documents in minutes, with content that practically writes itself.
3. Real-Time Coaching & In-Workflow Guidance: Spekit AI Sidekick doesn't just suggest content; it acts as your always-on, just-in-time enablement assistant, providing real-time sales coaching. This means you're getting smart guidance and support precisely when and where you're working, directly in your flow.

These features don't just save time—they make enablement a live, responsive layer within your workflow and as your primary content system.

2. Seismic

Seismic is a revenue enablement platform for B2B sales cycles. It provides buyer-seller digital sales rooms where reps can communicate with prospects, share information, and generate insight from customer interactions.

Seismic also has a centralized content management system and offers replicable, trackable onboarding programs for sales reps.

Key features:

• Centralized sales collateral storage for sales reps 
• Interactive courses and practice questions for sales reps' learning and coaching
• Digital sales rooms for communicating with prospects and  sharing sales content with them
• Automatic content creation with content automation tool and unique customizable templates 

3. Showpad

Showpad is a sales enablement platform that focuses on aligning sales and revenue teams to improve sales. Showpad has a dedicated space for buyer-seller communication, analytics, and insight features that identify and generate insight into buyers' levels of engagement with sellers. 

Showpad also has pre/configured integration with SAP, Salesforce, Outlook, and 62 other applications. It also gives users access to an open API that could be used in their workflows.

Key Features:

• Showpad eOS for content centralization and management
• Shared space for sellers to communicate with buyers
• Showpad coach for delivering repeatable training programs at scale for sales reps' onboarding and training 
• Analytics and insights to discover buyers' level of engagement with sellers

Read more here: Showpad vs Seismic vs Highspot 

4. Highspot

Highspot is a sales enablement platform focusing on sales reps' coaching and training. It supports sales reps' readiness with analytics on buyer engagement that show how each buyer engages with shared content. Users can also create new sales content, such as playbooks and sales plays for different selling scenarios, with drag-and-drop builders. 

Highspot also offers users a centralized location to store all their sales content. However, users have discovered that searching for a single piece of information on Highspot is difficult and often slows down the sales process. 

Discover the best Highspot alternatives

Key features:

• Sales content management for centralized sales content 
• Drag and drop sales playbooks builder for creating sales plays and playbooks to prepare sellers for different selling scenarios
• Digital sales rooms to communicate with prospects and share content
• Onboarding training programs for sales reps training

5. Allego

Allego is a revenue enablement platform for hybrid sales teams. The platform focuses on helping reps access the tools and resources they need to close deals. Allego has a digital sales room, sales content management system, conversation intelligence feature, and enablement feature. 

It also supports peer guidance for sales reps to engage their peers for any sales information they need or clarification on a process.

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Key features:

• Digital sales room for communication with prospects
• Analytics for analyzing sales meetings and calls to generate valuable selling information
• AI-powered conversation intelligence for training sales reps on sales pitches
• Peer guidance feature for problem-solving with peers

6. HubSpot Sales Hub

HubSpot Sales Hub is a sales software that builds sales pipelines for reps to close sales deals. It has features for sales engagement, deal management, reporting and analytics, payments, and coaching. It also integrates with over 1400 tools in HubSpot’s App Marketplace.

It allows sales teams to manage their leads in a personalized prospecting workspace and track emails to determine when to follow up on sales deals.

Key features:

• Lead management and prospecting feature for managing leads and upcoming sales activities
• Email templates for generating templates from your best emails
• Email tracking to track leads and know the right time to follow up
• Sales automation for automating sales activities
• Call tracking to log calls in user CRM automatically

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Choose the Best Bigtincan Alternative 

Bigtincan can sometimes feel like just another content management system, requiring sales teams to navigate and search through various sections to find content. It doesn't offer just-in-time content recommendations and has bulky maintenance and heavy integrations, which can add to the overall complexity. 

If you’re looking for a sales and revenue enablement platform with advanced content searchability, a centralized content repository, just-in-time sales enablement, and more,  consider the best Bigtincan alternative—Spekit. 

Endless searching, tab-clicking, and context-switching is destroying your sales team…and your bottom line. Spekit gives reps instant access to the sales content they need directly in the tools they’re using. Reps can also use SpekitAI to speed up content creation and surface relevant content recommendations based on the prospect, increasing revenue while reducing the time spent on administrative tasks.

Spekit also provides over a hundred customizable templates for creating sales plays and playbooks for sellers, enhancing sales-readiness. If you’re looking for a platform that covers everything your salespeople need—in-app training, customizable templates, AI-assisted content creation, buyer analytics, trackable content, and more—try Spekit.

Schedule a demo to experience Spekit.

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