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Sales enablement software promises to be a powerful tool for boosting your team's performance. One of these options is GTM Buddy, a sales enablement platform that helps you enhance your team's knowledge.
But is GTM Buddy the perfect fit for your needs?
In this GTM Buddy review, we'll explore its features, pricing, and potential drawbacks. We'll also explore alternatives to GTM Buddy, helping you find the best sales enablement software for your team.
What is GTM Buddy?
GTM Buddy is a sales enablement, marketing, and development solution designed to help customer-facing teams close more deals.
It supports sales training and coaching by providing sales reps with interactive courses, lessons, and question sets. It also personalizes courses based on each sales rep’s knowledge and skill.
GTM Buddy offers an AI Copilot, Ask Buddy, which provides short answers to sales reps' questions based on business documents, files, previous communications in Slack, and CRM activities. It also integrates with marketing and sales applications and software like Salesforce, Slack, Hubspot, OneDrive, and MS Teams.
GTM Buddy review
Now that we know a little about GTM Buddy, let’s explore its key features, pros, and cons in more detail.
GTM Buddy features
GTM Buddy has six main features for sales and content enablement:
- Content discovery: Ontology-based search feature with a contextual search engine for generating results for sales reps' search queries
- Content management: Import sales collateral from content authoring platforms, build a knowledge repository for sales content, and add tags to content automatically
- Content analytics: Track how content is shared and consumed within and outside the organization with content analytics and know how it impacts revenue
- Digital sales rooms: Share sales content with buyers and get insight into how they react and engage with your content
- Persona intelligence: Upload the buyer persona of each key prospect and get recommendations on which sales playbooks, thought leadership articles, and case studies to share with them
- Dynamic sales play: Create different types of sales plays with GTM Buddy sales plays templates and activate these sales plays in workflows
GTM Buddy pros
- Has an ontology-based search engine
- Allows users to build fully branded microsites
- Has a generative AI feature for producing short direct responses to sales reps queries
- Supports guided selling for different selling scenarios
GTM Buddy cons
Some GTM Buddy users complain of the platform's poor service.
According to independent user reviews from G2, an app rating platform, here are the top drawbacks users have experienced from using GTM Buddy.
- The platform can be occasionally slow
- Content on GTM Buddy doesn’t automatically refresh when you make changes on your connected content authoring platform
- There’s no free tier, and it’s reported to be 40% more expensive than the average sales enablement platform
The biggest drawback? While GTM Buddy can "work" in any tool, you need to install a separate integration or extension for every single app you want to use. This means managing dozens of clunky integrations that don't always work.
How much does GTM Buddy cost?
The pricing for GTM Buddy isn’t readily available on its website, so you have to contact them for additional information.
GTM Buddy reviews
Based on online GTM Buddy reviews, users enjoy the platform’s AI-driven features. They also appreciate the proactive customer service team for their responsiveness and support.
However, some users believe the UI can still be improved for ease of use and speed. Other users also complain that they have to manually push updates since Buddy doesn’t always sync with their local drives or content authoring platforms. This means changes to documents aren’t always available when sales reps need them.
Plus, according to the reputable review website, G2, GTM Buddy’s price is usually 40% more than the average for sales enablement platforms.
Best GTM Buddy alternatives
GTM Buddy can be helpful for ontology-based search results and recommendations. However, if you want a fast platform that eases content management with automatic content updates, you should find a better GTM Buddy alternative.
Here are some of the best GTM Buddy alternatives on the market:
1. Spekit
Spekit is the leading modern sales enablement software built to meet the needs of today's fast-paced sales teams. Spekit's unified platform solves for sales content management, knowledge and enablement, change management, employee onboarding & training, and more.
Spekit differs from traditional enablement platforms like GTM Buddy by offering a just-in-time enablement solution that combines a personalized rep experience with a scalable content platform. Spekit CMS offers a more intuitive, contextual user experience, focusing on content access and delivery, and is less expensive than GTM Buddy. GTM Buddy can be extremely complicated for admins and end users, difficult to search and manage.
Read here to learn how one customer switched from an existing CMS like GTM Buddy to Spekit to solve their CMS needs and achieved 90% faster content discovery by reps.
Spekit delivers contextual, personalized enablement assistance through AI Sidekick, providing resources within CRM, email, and Slack. AI Sidekick captures context signals to understand a rep's activity. For example, it analyzes email content or call scripts to prep for the next call. Unlike traditional platforms, Spekit integrates directly into reps’ workflows, providing quick access to training and enablement resources within tools like Salesforce and LinkedIn. Through automated sales content management, Spekit provides direct and quick access to sales materials, eliminating the need to spend hours searching for information. Enablement teams can surface the exact playbooks, processes, sales content, messaging, and collateral sales reps need to close pipeline - exactly when and where they're needed.
Spekit’s robust native integrations extend beyond applications available in Chrome, enabling users to connect to CRMs, enterprise SSOs, and other sales productivity and communication tools. Businesses that use Spekit can boast of achieving 20% higher quota attainment, 69% more time spent on selling, and 30% faster ramp time.
Spekit Key Sales Enablement Platform Features:
- Content Management Repository / Knowledge base: File storage, file syncing, custom fields, tags
- Content integrations: Real-time content syncing GoogleDrive, Sharepoint, Confluence
- In-the-flow of work extensions: Google Chrome Extension, Microsoft edge extension, Slack, Outlook ensure enablement is delivered where your reps are working
- SSO integrations and support: Okta, Azure, Ping Identity and more
- Governance features: Governance dashboard and reporting, version control, roles, content access permissions
- Trackable links: track buyer’s engagement with sales content using unique shareable links that alert sellers when a buyer engages with content
- Deal Rooms: Deal rooms create a centralized hub for buyers and sellers to collaborate, access key content, and accelerate deals with personalized, trackable resources.
ProTip: Any sales enablement platform you should select should at a minimum have the above functionality. Get a more in-depth overview of these features and how to choose what's best for your business by scrolling to the bottom of this post.
Key Unique Capabilities:
- Browser extension: Embed and surface resources for sales reps across any tool using the Chrome extension
- Embedded in-app guidance (Speks): Use Speks to create easily digestible sales content, training, and guides that reps can access in their workflow and embed with tool tips
- Spotlights: Alert reps of new sales or training content and time-sensitive updates using Spotlights to communicate important announcements and send reminders on tasks to be completed
- Just-in-time Knowledge checks: Assess the retention rates and effectiveness of sales training/coaching with short bite-sized quizzes
Spekit Key AI Features:
- AI Sidekick: the rep's just in time enablement assistant
- Context-aware intelligence layer: Spekit's proprietary context-aware intelligence layer delivers just-in-time, relevant content and guidance within the flow of work.
- AI Chatbot: Reps can chat with AI Sidekick to get answers, draft personalized emails, find the perfect content and more.
- Contextual, deal-driven AI content recommendations: Don't guess, use AI Sidekick next to any email, call or Salesforce Opportunity to get the exact content , training, deal rooms, and knowledge recommended to you automatically.
- Spekit AI Editor: Achieve rapid content authoring, summarize lengthy documents, and translate sales content into multiple languages with Spekit AI. When the content sales reps need is not readily available, Spekit AI enables you to whip up content within minutes. It is powered by generative artificial intelligence and is a content assistant for creating playbooks, tool training, SOPs, persona guides, and objection-handling documents. With Spekit AI, your sales content practically writes itself!
- Automated AI Deduping: Automatically identifies duplicate content
Spekit vs. GTM Buddy: A Head-to-Head Comparison
Ease of Use
- Spekit: Teams can begin using it immediately. It fits naturally into the tools and routines they already rely on, allowing them to stay focused on selling—not figuring out new software.
- GTM Buddy: Its suite of training, content management, and analytics tools requires careful setup and dedicated oversight. Many teams report needing significant admin time just to maintain basic usability.
Content Management
- Spekit: Spekit acts as your central hub for all sales enablement content. Updating, organizing, and managing your decks, battlecards, and messaging is fast, and changes are instantly visible right where people work. This keeps reps aligned and eliminates "where's the latest deck?" moments.
- GTM Buddy: Offers advanced content control, but edits often live behind publishing queues or layered approval processes.
Integration & Connectivity
- Spekit: Either replaces or seamlessly pulls content from tools like Google Drive, SharePoint, and Confluence. This consolidates your resources into one intelligent platform, meaning less friction getting started and fewer support tickets later. It also connects instantly with everyday tools like Salesforce, Gmail, and Gong.
- GTM Buddy: While it integrates with major platforms like Microsoft and Salesforce, the setup often requires upfront technical effort and ongoing coordination.
Training and Onboarding
- Spekit: Training happens naturally—right as sales reps are doing the task. For example, when a rep hovers over a field in Salesforce, a Spekit tooltip might appear explaining what to enter and why it matters. This kind of contextual guidance helps reps learn without interrupting their flow. No need to send reps off to portals or chase LMS completions.
- GTM Buddy: Provides formal training infrastructure. Useful for scheduled programs, but less ideal for on-the-fly support in fast-moving environments.
3 AI Sidekick Features You Can’t (or aren't as smooth) in GTM Buddy
Sometimes the differences come down to what you can actually do day-to-day. Here are a few features Spekit users rely on that aren't available—or aren't nearly as smooth—in GTM Buddy:
- AI-Powered Content Recommendations & Deal Room Surfacing: Spekit's AI Sidekick leverages context-aware intelligence from your current workflow (like an open email, call transcript, or Salesforce Opportunity) to automatically recommend the exact content, training, or even relevant Deal Rooms your buyer needs. No more guessing or digging.
- Instant Answers & Automated Content Creation: Chat directly with your AI Sidekick to get real-time answers to questions. Even better, when content is missing, Spekit AI Editor allows you to rapidly draft personalized emails, playbooks, or objection-handling documents in minutes, with content that practically writes itself.
- Real-Time Coaching & In-Workflow Guidance: Spekit AI Sidekick doesn't just suggest content; it acts as your always-on, just-in-time enablement assistant, providing real-time sales coaching. This means you're getting smart guidance and support precisely when and where you're working, directly in your flow.
These features don't just save time—they make enablement a live, responsive layer within your workflow and as your primary content system.
2. Highspot
Highspot is an AI-powered sales enablement platform designed for coaching sales reps. Highspot supports the creation of AI-driven sales plays and playbooks. It also integrates with popular CRM platforms like Salesforce, Microsoft Dynamics, and Dropbox.
However, Highspot's searchability is limited, so you may want to consider other Highspot alternatives for the best experience for your sales team.
Key features:
- Sales content management
- Sales play and playbooks to prepare sales reps for different selling scenarios
- Buyer engagement feature to track how buyers engage with shared content
- Sales training and coaching for sales reps
3. Seismic
Seismic is an AI-powered sales enablement platform that offers features that seek to help sales reps close more deals. It focuses on providing sales and revenue teams with content that engages clients. It supports training and coaching with lessons and questions to test sales reps’ retention levels.
With its content automation feature, users can mass-produce content. Seismic users can also integrate data from their CRM to create data and charts in their sales content and monitor engagement in the content they share with buyers.
Read further on how Seismic compares to Spekit, Highspot, and Showpad
Key Features:
- Sales content management and content automation
- Sales rep learning and coaching
- Enablement intelligence for sales insights and analytics
- Buyer engagement feature to identify how buyers engage with different content
4. Showpad
Showpad is an AI-powered sales enablement platform that facilitates cohesion between sales and revenue teams. Its features focus on improving content management, seller effectiveness, buyer engagement, and sales analytics and insights.
It centralizes content and sales tools so sales and revenue teams can find and distribute content. The platform also offers showrooms that support 3D visual displays and a shared space for uploading personalized content for buyers.
Key features:
- Showpad content for centralizing and customizing sales content
- Showpad coach for sales reps' onboarding and coaching
- Analytics feature for user and prospect analysis
- Pitch IQ for recording and improving sales pitches
5. Mindtickle
Mindtickle is a sales readiness platform that focuses on sales training and sales enablement to help businesses drive revenue growth. It delivers sales coaching to sales reps with analytics to show the number of learners on each course and their level of engagement with the course.
Mindtickle also has digital sales rooms for communicating with buyers and a conversation intelligence feature that analyzes sales reps’ communication with buyers to see buyer engagement levels.
Key features:
- Customer reference management for requesting, reviewing, approving, and sharing customer reviews
- Mutual action plans for monitoring the sales process
- Sales enablement programs for individualized training
- Seller-buyer insights for analyzing both sales content and buyer behavior
6. GetAccept
GetAccept is a sales enablement platform that offers businesses a digital sales room with sales content management features. It focuses on helping businesses increase their revenue by increasing their proposal acceptance rate.
GetAccept has a content library for organizing all sales collateral and a template library with prebuilt, customizable sales templates for creating sales content. It also has templates for creating buyer proposals, allowing users to create product catalogs and add pricing tables to proposals to personalize them for each buyer.
Key features:
- Ready-to-use proposal templates
- Electronic signatures for signing contracts and documents
- CPQ (configure, price, quote) for creating and sending personalized professional proposals
- Tracking and analytics for monitoring buyer interaction with sales proposals
7. HubSpot Sales Hub
HubSpot Sales Hub is a free CRM platform for sales enablement. It has various real-time features for tracking and analyzing sales activities, with a dashboard that gives you full visibility of your sales pipeline. HubSpot CRM also lets you track individual salespeople's performance and the performance of sales teams.
It also helps users manage their sales pipeline and has lead management software for organizing, tracking, and prioritizing leads. The software also assigns scores to leads based on custom criteria.
Key features:
- Real-time sales dashboard
- Meeting scheduler that syncs with Google Calendar and office 365 and lets prospects book meeting hours
- AI email writer for writing emails
- Live chat software for communicating with prospects
8. Workday HCM
Workday HCM is a human resource management platform designed to help companies build an adaptive workforce through worker and skill profile management, organizational modeling, agile compensation management, and global workforce management.
Workday HCM leverages machine learning for staff training, recommending tasks, and curating learning for employees based on how they work for them to be more productive.
Key features:
- Talent management for discovering and developing talent
- Organizational management for modeling the organization
- ML-enabled process automation
- Insights and analytics to identify trends, risks, and opportunities within the workforce
9. Klue
Klue is an AI-powered intelligence platform for gathering insight on sales processes and go-to-market strategies. It automates the process of collecting competitive market intelligence data, streamlining analysis.
Klue allows users to create different types of sales content from battlecards to competitor profiles, and executive dashboards. It also allows users to distribute the content across the organization so it’s accessible to everyone.
Key features:
- Intel digest to keep everyone in the organization updated on new information
- On-demand searchable answers
- Measure feature to track content adoption and measure its impact on revenue
- Win-loss program for unbiased feedback
10. Allego
Allego is an AI-powered revenue enablement platform best suited for hybrid sales teams. It uses generative AI to power interactions with prospects through accurate content search and content transcription to 100+ languages. Allego also allows users to practice their sales pitches with generative AI-powered speech recognition in dialogue simulations.
Key features:
- Generative AI-powered interactions
- Conversation and messaging intelligence
- Digital sales rooms for engaging buyers
- Sales content management
Choose the best GTM Buddy alternative
While many sales enablement platforms are accessible online, not every platform has the functionality needed to increase productivity and drive revenue growth significantly.
For instance, while GTM Buddy can "work" in any tool, you need to install a separate integration or extension for every single app, reducing reps' productivity and, inadvertently, revenue.
But if you had access to an all-in-one sales and revenue enablement platform like Spekit that automatically works everywhere your reps are selling, you could eliminate the need to manage dozens of clunky integrations and save a lot of time and money.
Spekit has every tool and feature your sales reps and revenue teams need to drive revenue growth. Its SmartSend feature allows reps to get and share the right sales content with prospects to help them close leads faster.
With Spekit, users can use AI to make content faster, helping sales teams create materials quickly and shorten the sales cycle. Spekit also allows users to track prospects’ engagement with each piece of sales content shared with prospects with its analytics and intelligence features. According to reviews, users are thrilled with their experience on the platform and how much insight they get.
“In other tools, dashboards throw a lot of data at you, but there’s no story to it. With Spekit’s dashboards, I get information I can act on to actually improve the organization and our use of Spekit.” — Jack Michael, Senior Salesforce Administrator.
Spekit also focuses on sales reps' coaching by embedding bite-sized training content in salespeople's apps. Spekit’s spotlights surface new resources and key announcements in sellers' workflows, ensuring that sales reps never miss a detail.
