31 Best Salesforce Tools and Integrations for 2024

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Salesforce is a cloud-based CRM solution that enables businesses to manage customer support, marketing automation, sales pipeline, and other business outcomes. It provides features and tools such as customer data management and customer segmentation for businesses to track customer behavior and preferences. Salesforce further provides functionality to users through robust integrations with other platforms. 

On the Salesforce appexchange, businesses can access solutions customized for Salesforce, install them in their Salesforce environment, and deploy them to give employees access to the platform. With over 5,000 customized solutions available in Salesforce’s marketplace, it can be difficult to figure out exactly which works best for the business outcome you want to achieve. 

This article lists the best Salesforce tools and technologies, segmented by their use case and benefits to help you choose one that aligns perfectly with your goals. 

Top Salesforce Integration Tool

  1. Spekit: best integration for just-in-time training and enablement
  2. Cirrus Insight: best integration for Google Workspace and Outlook
  3. Salesforce Lightning: best Salesforce tool to boost productivity
  4. ZoomInfo: best integration for lead enrichment
  5. Outreach: best integration for sales automation
  6. Demandbase: best integration for account-based marketing
  7. Cloudingo: best integration for data hygiene
  8. Dataloader.io: best Salesforce tool for data imports
  9. RingLead: best Salesforce tool for improving data hygiene
  10. SMS-Magic: best integration for messaging
  11. Tenfold: best integration for cold calling
  12. SPOTIO: best Salesforce integration for field sales teams
  13. Conga Composer: best integration for document generation
  14. Adobe Sign: best integration for eSignatures
  15. Asana: best integration for interdepartmental collaboration
  16. Ambition: best Salesforce analytics tool
  17. SalesIntel: best integration for B2B account and contact data intelligence
  18. LinkedIn Sales Navigator: best integration for lead generation 
  19. Active Campaign: best integration for marketing campaign management
  20. Value Analytics: best integration for analyzing customer data
  21. Clearbit: best integration for prospect management
  22. Prezi: best integration for presentations
  23. Marketo: best integration for lead optimization
  24. Userpilot: best integration for in-app customer experience optimization
  25. Whatfix: best integration for task automation
  26. Drift: best integration for web chatting and conversions
  27. Engagio: best integration for marketing development
  28. Mailchimp: best integration for email marketing 
  29. Stripe: best integration for synchronized payment data
  30. Five9: best integration for customer service call management
  31. Slack: best integration for internal communication

Best Salesforce Integration Tools

Salesforce integration tools have added tremendous value to the platform. To help you maximize your investment and save time, we’re sharing our list featuring 16 Salesforce tools and technologies that make our jobs easier and more rewarding.

Integrating with Salesforce is easy. The Salesforce API library has extensive references, guides, and APIs for developers. An API is a software intermediary that allows two apps to communicate. It’s how the tools and technologies we shared below “talk to” Salesforce and bring their functionality to the CRM.

1. Spekit: Best Salesforce Integration for Training and Enablement


Spekit is a just-in-time learning platform that helps sales teams onboard, adopt, and maximize Salesforce's ROI. It’s the only Salesforce digital adoption platform (DAP) with a direct, one-click integration, allowing you to get set up and manage changes automatically. Spekit also connects with Salesforce CPQ, Lightning, NPSP, Salesforce Service Cloud, and Financial Services Cloud.

Spekit’s in-app enablement technology provides go-to-market teams with the resources needed to maximize the ROI of your Salesforce investment. It helps to reinforce knowledge of sales methodologies and processes where and when sales reps work. Reps can surface whatever content they need in real time while working in Salesforce. You can also say goodbye to siloed and outdated documentation when you manage all sales collateral used in Salesforce with Spekit’s content management system

Many businesses spend more than the initial upfront cost of purchasing Salesforce to deploy the platform effectively. With Spekit, you can spend less while actively driving Salesforce adoption amongst your teams.

Key Benefits

  • Eliminate friction by intelligently embedding training, enablement, and resources directly where sales reps are working in Salesforce
  • Automatically syncs changes between Salesforce with Spekit to ensure key fields are always updated with the correct definitions, terms, and processes.
  • Spekit’s easy-to-use editor simplifies documentation and enriches it with videos, images, emojis, and more
  • Maintain data hygiene and quality with guidance on embedded processes as reps complete their workflows.
  • Maintain a knowledge base for all sales collateral i.e sales battle cards, playbooks, datasheets, that reps need to sell within Salesforce
  • Speks: microlearning prompts via icons that can attach to any field object, picklist, or keyword in Salesforce
  • Flows: step-by-step instructions in Salesforce that are especially useful for change management and quick and easy to create, edit, and share
  • SpekitAI: Automate your sales content creation to create and share sales materials within minutes 
  • Spotlights: in-app notifications communicate company announcements, changes, and new features
  • The Dock: collapsible sidebar follows users as they navigate Salesforce, centralizing information with self-service features
“Our plans to roll out Salesforce to 1,800 users changed drastically when the pandemic hit. As we were vetting solutions to support this, Spekit quickly separated itself from others in this space. Self-sufficiency is critical during these times and Spekit’s team of experts helped us structure and embed new product playbooks within Salesforce, surfacing relevant sales content at our team’s fingertips and empowering them to get answers on their own, instantly. Because Spekit is so intuitive, it has led to our teams being confident and embracing, not only our sales technology but also our sales strategies.” - LOGAN THOMECZEK, VICE PRESIDENT OF SALES ENABLEMENT, FARM CREDIT SERVICES OF AMERICA

Visit Spekit to learn more.

2. Cirrus Insight: Salesforce Integration for Google Workspace and Outlook


Cirrus Insight is an email tracking solution and one of the many Salesforce integration tools that increase sales teams’ productivity.

Cirrus Insight offers a clean, user-friendly interface that syncs to Salesforce and requires minimal sales rep action. The email tracking solution also offers meeting scheduling and templates, which may help teams centralize actions and eliminate redundant technologies.

Key Benefits

  • Clean, user-friendly interface
  • Easily customizable email templates
  • Reduces friction between platforms, centralizing email tracking
  • Providers a deeper understanding of how customers interact with your emails

3. Salesforce Lightning: Salesforce Tool to Boost Productivity


Salesforce Lightning is a clean, user-friendly customer relationship management (CRM) interface. It also offers greater functionality than its predecessor, Salesforce Classic, including a component library, app builder, and support for third-party applications.

Additionally, Salesforce Lightning helps users build apps faster at a lower cost, with easy-to-reuse code across components. Just about anyone can create apps with Lightning’s drag-and-drop functionality. Salesforce is also programming language agnostic, allowing for flexible custom app development.

Key Benefits

  • Clean, intuitive user interface
  • More functionality than Salesforce Classic
  • Build apps fast with fewer clicks
  • Add custom branding and personalized content

Spekit Integrates with Salesforce Lightning

Spekit, a just-in-time learning tool for sales teams, integrates with Salesforce Lightning. Once connected, select the objects you want to import to Spekit. Create Speks, icons across Salesforce that can be attached to any field, object, picklist, or keyword to help new and veteran users breeze through Salesforce Lightning training, adoption, and best practices.

Integrate Salesforce Lightning with Spekit

4. ZoomInfo: Salesforce Integration for Lead Enrichment


The ZoomInfo Revenue Operation System (RevOS) unifies data, insights, software, and integrations to help you identify, engage, and convert customers across your addressable market.

ZoomInfo allows you to define your target market and reach your ideal customers through multi-touch sales cadences. It also has a native email and phone dialer tool and conversation intelligence, allowing you to analyze customer calls, meetings, and emails.

ZoomInfo offers four platforms: SalesOS, MarketingOS, TalentOS, and OperationsOS, which are specialized for Sales, Marketing, HR, and Operations teams.

The software integrates with Salesforce, boosting go-to-market team productivity. In addition, ZoomInfo’s lead enrichment capabilities help you keep your Salesforce instance consistent and updated.

Key Benefits

  • See ZoomInfo data and insights inside of Salesforce without having to log into multiple platforms
  • Continuously enhance Salesforce record data quality
  • Pull Account, Contact, Lead, and Opportunity objects from Salesforce, and filter that data in ZoomInfo
  • Refine searches based on account owners, lead creation date, opportunity stage, and more
  • Set automated alerts to sales reps about the accounts they own

5. Outreach: Salesforce Integration for Sales Automation


The Outreach Sales Execution Platform brings AI-powered deal insights to help revenue leaders automate sales engagement and streamline business processes and growth.

Outreach automates sales engagement workflows across the revenue cycle and helps reps close deals faster. The solution also offers real-time analysis and buyer engagement signals to help revenue leaders fix at-risk deals and forecast better.

Outreach offers real-time updates in and out of Salesforce. All activities in Outreach, such as calls and emails, are automatically captured in Salesforce. Outreach is compatible with Salesforce Aloha and Lightning.

Key Benefits

  • Identify which fields on an object should get updates from Outreach or Salesforce
  • Detect when leads are converted to contacts and pull in data into Salesforce to stay up-to-date
  • Real-time version control to ensure the most recent update saves
  • Create a report, import a lead/content, and click to create an email, sequence, and call using Outreach without leaving Salesforce

Need to get your teams up and running with Outreach?

Customize your training content and surface it within Outreach without disrupting your rep’s workflow. Dread writing training materials from scratch? Don’t, we’ve got templates to speed up the entire process.

Learn How Spekit Can Enrich Your Outreach Experience

6. Demandbase: Salesforce Tool for Account-Based Marketing


Demandbase is an account-based management (ABM) solution that integrates with Salesforce. It enables reps and account executives to access account, prospect, and customer insights right in Salesforce.

The ABM solution lets you track engagement across all sources, aggregating data from anonymous and known sources. Demandbase also helps reps and managers prioritize accounts based on intent and activity and improve the ABM sales process.  

Key Benefits

  • Set user roles and permissions
  • Save time creating and using audiences in Demandbase and eliminate manual importing, exporting, and matching
  • See full-funnel data, where accounts are in a sales cycle, and how they’re contributing to revenue
  • Automate weekly data synced of account and ownership data
  • Store only the components needed to surface metrics that matter for ABM Analytics

7. Cloudingo: Salesforce Integration for Data Hygiene


Cloudingo is one of many great Salesforce integration tools. The data cleansing tool removes duplicates in Salesforce or from imported files. It also lets you build unlimited filters using multiple matching styles.

Cloudingo has a low learning curve, and its ability to download all fields on an object opens up new data cleanup possibilities. The tool also records field and data changes, which can be helpful to refer to if things get merged incorrectly.

Key Benefits

  • Merge duplicates automatically or manually, in bulk
  • Clean list before they go into Salesforce
  • Monitor your activity and share progress reports with stakeholders
  • Create permission-based user logins for added security and control
  • Easily integrate Cloudingo to other systems via API

8. Dataloader.io: Salesforce Tool for Data Imports


Dataloader.io is a popular data import tool that integrates with Salesforce. It increases efficiency with bulk record updates and enables teams to schedule future jobs. The time-saving tool has a user-friendly interface and enables you to interact with your data across all Salesforce objects.

Key Benefits

  • Mass import, export, and delete records in Salesforce
  • Make bulk updates or fix data you’ve already entered with ease
  • Straightforward user interface; easy to relate objects
  • Enables you to build load templates and customize load parameters
  • Easy-to-digest error reporting

9. RingLead: Salesforce Tool for Improving Data Hygiene


RingLead is a data cleansing solution for Salesforce that can help you manage duplicate records and inaccurate prospect data and reporting. The data orchestration platform lets you analyze your database’s health and automatically correct inaccurate and duplicate contacts.

Key Benefits

  • Enriches, dedupes, cleanses, segments, and normalizes data
  • Automates data processes, such as list-building, standardization, lead-to-account matching, routing, and scoring
  • Easy-to-use, codeless, and customizable platform
  • Seamlessly integrated third-party data with internal systems
  • Create ideal customer profiles with first-party data

10. SMS-Magic: Salesforce Tool for Messaging


SMS-Magic is on our Salesforce tools lists for its messaging capabilities. It enables you to drive multi-channel communications across text and increasingly popular apps like Facebook Messenger and WhatsApp. SMS-Magic is native to Salesforce and can help your brand deepen customer engagement and drive more personalized interactions.

Key Benefits

  • Supports multiple messaging channels
  • Offers interactive and automated messaging
  • Global coverage, including long- and short-codes, toll-free numbers, call forwarding, bring your own number or carrier
  • Enables you to send marketing blasts, drip campaigns, surveys, and track links
  • Includes analytics and dashboards to help you assess the success of your efforts

11. TenFold: Salesforce Integration for Cold Calling


Tenfold is one of the many Salesforce tools and technologies that help sales teams be more successful at their jobs. The cloud-based technology enables them to build better customer relationships and increase their in-call productivity.

Further, Tenfold can help boost your CSAT scores and get higher returns from your CRM and communications systems. The solution allows for workflow automation and gives reps a single view of CRM data, call and chat controls, and key customer data. Tenfold also supports language localization and a blend of internal and outsourced agents.

Key Benefits

  • Improves customer experience and rep productivity
  • Salesforce Computer Telephony Integration (CTI) supporting Cisco, Avaya, Genesys, BroadSoft, Skype, InContact
  • Screen-pops that help reps immediately recognize callers
  • Reduces average handle time (AHT)
  • Gives reps context within their workflows
  • Supports custom objects, cases, and opportunities
  • Click to dial, agent status, real-time transcription, AI insights with Salesforce Einstein Call Coaching

12. SPOTIO: Salesforce Integration for Field Sales Teams


Spotio is a field sales engagement solution that gives you complete visibility into field activities. It lets you frictionlessly capture real-time field data to make more informed decisions.

Spotio integrates with Salesforce and enables teams to be more productive with auto-logging, automated CRM data capture, and templates for emails, calls, and texts.

In addition, Spotio offers multi-channel communication, allowing you to track live sales activity and capture it wherever you record data. You can also use this tool to verify visits with GPS reporting and see where your reps are at any time. However, you can turn Location Tracking off if your team prefers privacy.

Key Benefits

  • Bi-directional integration with Salesforce
  • Leads/Accounts created in Spotio will automatically sync to Salesforce, including custom fields
  • Automated CRM data capture with frictionless auto-logging
  • Templates for emails, calls, and texts
  • Multi-channel activity tracking
  • Custom reports with relevant metrics and KPIs, available on web or mobile

13. Conga: Salesforce Integration for Document Generation


Conga Composer integrates with Salesforce and simplifies document generation, reporting, and delivery. The solution lets you create, present, and report in PowerPoint, Word, HTML email, and Excel.

Conga Composer is a time-saving solution that promotes consistency through standardized quotes, proposals, contracts, work orders, and invoices. In addition, users can easily customize its grab-and-go templates for different use cases and customers.

Key Benefits

  • Conga is compatible with Salesforce Sales Cloud, Service Cloud, and Lightning
  • Starts at $20 per user; offers a free trial version
  • Automatically populates documents with Salesforce data, reducing manual errors
  • Automates processes and reduces errors to help you keep pace with your customers
  • Enables you to share multiple documents with customers and add multiple signers
  • Get notified when prospects open an agreement and take other actions

14. Adobe Sign: Salesforce Integration for eSignatures


Adobe Sign is an e-signature solution with a 5-star rating on the Salesforce AppExchange. It helps sales teams speed up their workflows and streamlining signing for your organization and your customers.

It also lets you set up signing workflows with Process Builder and track agreements. You can also track and integrate agreements with Adobe Sign into your emails, Salesforce CPQ, and Community Cloud.

Key Benefits

  • Free 30-day trial of Adobe Sign for Salesforce
  • Adobe Sign supports Salesforce Lightning and mobile
  • Reduce errors and legal risks with automated signatures and authentication
  • See where each agreement is at any time
  • Speed up the contract process and sales contract cycle

15. Asana for Salesforce: Salesforce Integration for Interdepartmental Collaboration


Asana is a collaborative project management app that helps eliminate data silos and increase efficiency. Asana integrates with Salesforce and allows sales teams to keep track of their projects and request information from other departments with tasks.

Key Benefits

  • Keep track of Salesforce projects and drive seamless collaboration throughout sales cycles
  • Automate critical sales workflows with Process Builder to avoid missing critical steps in deal cycles
  • Compatible with Salesforce Lightning and Classic
  • User-friendly interface, customizable templates, and multiple views of projects, such as Board, List, Calendar
  • Integrates with Microsoft Teams, Tableau, Google Workspace, Slack, Box, and more  

16. Ambition: Salesforce Analytics Tool


Ambition is an analytics, coaching, and gamification software platform that integrates with Salesforce. It helps motivate performance and create closer and connected teams.

Ambition makes it easy to collect and show performance data from Salesforce and third parties in one place. The tool also makes data insights more digestible and actionable to help leaders and managers make better decisions faster.

Key Benefits

  • Motivate and train sales reps with 360-degree views
  • Share meaningful insights with reps to show them where they’re improving and where they need to grow
  • Use gamification to drive long-term behavior change
  • Provide consistent, effective training at a greater scale
  • Set Slack and email alerts
  • Drive engagement with fantasy-league style contests
  • G2 reviewers consistently mention high-quality support

17. SalesIntel: Salesforce Integration for B2B Account and Contact Data intelligence


SalesIntel’s B2B sales intelligence software, coupled with Salesforce CRM, offers instant access to human-verified contact and company data to help identify, reach and close buyers faster. With its native integration for Salesforce CRM. Sales, marketing, and revenue operations teams maximize performance for the entire go-to-market team. With the ability to easily build prospect lists and export them directly to Salesforce CRM with one click, teams enhance pipeline velocity, speed to lead and ultimately, revenue.

Key benefits

  • Auto enrich and de-dupe new and existing records in Salesforce
  • Search SalesIntel’s contacts and companies database right in your Salesforce org
  • Schedule database for automatic data enrichment to keep Salesforce records accurate and up to date
  • Update incorrect or missing information from pre-existing Salesforce records
  • Map leads, contacts, and account settings for users
  • Bulk enrich Salesforce contacts with custom rules and avoid data decay
  • Export contacts using our quick add feature to Salesforce
  • Export contact information as lead or contact records using our bulk upload feature to Salesforce

18. LinkedIn Sales Navigator: Best Integration for Lead Generation


The LinkedIn Sales Navigator is a Salesforce application that allows users to see LinkedIn information, insights, and contact records within Salesforce. Users can generate leads by searching profiles on LinkedIn and viewing details such as photos and current roles. 

LinkedIn Sales Navigator also enables users to send messages and customized connection requests within their workflow in Salesforce. They can track business and sales conversations with prospects, custom connection messages, and follow-up requests. 

Key Benefits

  • Sales prospecting within sales reps’ workflow 
  • Real-time insights for reaching prospects
  • Extended LinkedIn network access
  • Lead recommendations  

19. Active Campaign: Best Integration for Marketing Campaign Management


ActiveCampaign integrates with Salesforce to enable sales teams to automate marketing campaigns and send targeted ads to leads with data from Salesforce. Users can manage all their leads and sales contacts and assign prospects to specific reps. 

The platform provides custom automated scoring for reps to qualify leads, track how contacts interact with campaigns, and trigger follow-up campaign emails in Salesforce. Active Campaign also offers tools and templates like sales sheets and commission structures.

Key Benefits

  • Intelligent marketing automation 
  • Sales reps can set specific triggers to monitor campaign goals 
  • Predictive sending tool lets users engage in conversations with prospects when they’re available 
  • The platform supports A/B testing for users to test different marketing campaigns 

20. Value Analytics: Best Integration for Analyzing Customer Data


Value Analytics is a CRM analytics app designed to help users analyze and visualize customer performance and adoption metrics using AI-powered peer group formation. Its Salesforce integration lets users incorporate customer data from Salesforce and align insights from such data with business outcomes. 

The platform provides customizable or out-of-the-box dashboard templates for analysis. It also connects to Salesforce Einstein analytics for users to access intelligent recommendations and predictive analytics.

Key Benefits

  • Users have unlimited access to customer data 
  • Easily visualize customer adoption metrics, individual features, and user click paths 
  • Enables users to identify technical debt in relation to business outcomes
  • Sales reps can visualize customer preferences for personalized targeting 

21. Clearbit: Best Integration for Prospect Management


Clearbit is a tool that helps sales reps embed prospect data, such as contact information, company information, and social information, directly in Salesforce. Once users add the prospect’s email to the Clearbit platform, it automatically adds the prospect's information to Salesforce. 

It gives users a 360-degree view of their prospect lists, allowing them to understand customer profiles and preferences, prioritize prospects, and remove prospects that don’t fit customer requirements. Clearbit combines multiple private and public data sources for reps to engage prospects with marketing intelligence tools.

Key Benefits

  • Automatic data sync between Clearbit and Salesforce 
  • Sales reps can see customer data at a glance without leaving their CRM
  • Saves sales reps time finding and qualifying prospects
  • Users can specify what data gets sent to Salesforce

22. Prezi: Best Integration for Sales Decks and Presentation


Prezi is a business platform that tracks interactions and impact on sales collateral like sales decks, product demos, presentations, etc, within Salesforce. It lets sales reps see how prospects and customers engage with presentations through metrics like clicks and view time. Prezi also provides customizable templates for various sales use cases. 

Prezi has a brand kit for users to create and store brand assets like their fonts, logos, etc. It has a sales design, presentation, and video gallery with curated presentations on wide topics for sales reps to learn from or draw inspiration for presentations from. 

Key Benefits

  • Branded templates for easy access to fonts, logos, colors, etc
  • Prezi assigns users a dedicated success manager 
  • Integrates with video conferencing platforms 
  • Enables users to monitor prospect engagement with presentations

23. Marketo: Best Integration for Lead Optimization


Marketo is a marketing automation solution that can be integrated with Salesforce API to optimize leads. It lets users sync campaigns, contacts, and leads bidirectionally across both platforms. Users can also choose one-way sync to sync accounts, custom objects, and activities from Salesforce to Marketo. 

Marketo automatically accesses leads and contacts created in Salesforce and helps users streamline lead management and nurturing using features like lead scoring, email marketing, and advanced analytics.  

Key Benefits

  • Users can determine the sales readiness of leads through lead scoring 
  • AI algorithms for analyzing customer data
  • Streamlines lead optimization workflows
  • Allows users to retrieve lead-specific info from Salesforce for customized campaigns instantly

24. Userpilot: Best Integration for In-App Customer Experience Optimization


Userpilot enables teams to create and deliver personalized in-app experiences for prospects or customers, like user onboarding, to guide customers through a product’s flow or provide in-app guidance. Its Salesforce integration enables users to bidirectionally sync data such as customer behavior, in-app surveys, and in-app user engagement to track customers' product journeys within Salesforce. 

Userpilot also helps users access data stored with the Salesforce CRM database to guide in-app marketing efforts and customer segmentation to deliver personalized customer experiences. 

Key Benefits

  • Personalized customer reach based on NPS scores
  • Offers product analytics to users to understand customer behavior in relation to product usage 
  • Provides contextual micro surveys for collecting feedback
  • The platform provides predictive analysis based on data from Salesforce

25. Whatfix: Best Integration for Task Automation


Whatfix has a no-code platform that connects to Salesforce sales cloud, CPQ, service cloud, and any other SFDC platform and provides automation capabilities for sellers within Salesforce. 

Whatfix enables Salesforce users to optimize their daily tasks, such as creating custom quotes, managing pipelines, and closing deals, through automation for all processes. Its analytics platform provides insights into user engagement with Whatfix-created content in Salesforce. 

Key Benefits

  • Fast user onboarding with Salesforce tours
  • Optimized in-app guidance with Salesforce flows
  • Gets rid of Salesforce friction and errors made by sales reps
  • Users can improve process governance 

26. Drift: Best Integration for Web Chatting and Conversions


Drift is a cloud-based conversation tool that integrates with Salesforce to enable sellers to organize, track, and monitor conversations with prospects. Drift syncs live chat, email, and video conversations to Salesforce so sellers can be routed to conversations when prospects are on your website.  The platform helps sellers to follow up on conversations, report lead activity, and measure the conversation’s impact. 

Drift automatically recognizes new leads in Drift, passes them to Salesforce, and creates a new contact for the lead, allowing users to maintain leads on a single platform. 

Key Benefits

  • Measures the impact of conversations on the sales funnel
  • Connects buyers with sellers at the right time and place
  • Email management software for automatically filtering auto-response emails
  • Users can set up sync and routing on any custom object 

27. Engagio: Best Integration for Account-Based Marketing and Sales Development


Engagio is an account-based marketing software that enables users to implement and manage ABM strategies. When integrated with Salesforce, Engagio gives sales and marketing teams the resources to manage accounts strategically. The platform provides clear playbooks, insights, and synchronizations with Salesforce contacts and accounts. 

Engagio aligns teams on sales goals, draws deal history and sales activity from Salesforce into its platform, and provides users insights for supporting sales action plans using predictive analysis. 

Key Benefits

  • Users can enrich CRM data for contacts and accounts
  • Offers sales intelligence for sellers to draw key customer insights 
  • Helps to align sales and marketing teams and improve sales performance
  • Generates automatic Salesforce tasks for sales reps based on customer activity 

28. Mailchimp: Best Integration for Email Marketing 


Mailchimp is an email marketing and automation platform that enables users to generate leads through personalized email experiences. The Mailchimp and Salesforce integration allows users to sync data such as subscribers from Mailchimp and generate new leads for email addresses that do not already exist in Salesforce. 

Mailchimp can be used in both Salesforce Lightning and Classic. Sellers can segment contacts in their Mailchimp list to send email campaigns based on customer profiles, and view campaign reports.

Key Benefits

  • Provides visibility into email marketing activities
  • Specialized digital ads aimed at specific audiences
  • Easy email marketing campaign design, sending, and tracking 
  • Managing Mailchimp subscribers and activities within Salesforce 

29. Stripe: Best Integration for Synchronized Payment Data


Stripe has a billing connector for Salesforce CPQ, which enables users to sync accounts, product prices, and orders from Salesforce to Stripe. Users can decide to manually handle individual orders or activate life syncing to connect Salesforce orders to Stripe in real-time. They can also implement custom workflows and specify a payment collection method for orders. 

It also supports Salesforce order management for sellers, allowing them to track payment capture, offer refunds, validate coupons, and more. Sellers also have access to customer insights, such as order histories, to manage subscriptions based on user profiles. 

Key Benefits

  • Synchronizes payment data from Stripe to Salesforce
  • Allows users to embed financial workflows in Salesforce
  • Easy no code setup 
  • Provides tailored custom insights for tracking customer behavior and purchases

30. Five9: Best Integration for Customer Service Call Management


Five9 is a cloud-based contact center that delivers omnichannel customer service. Its Salesforce integration allows call agents to manage customer interactions within the CRM. The agent desktop provides call controls for campaigns, blended calls, and outbound and inbound calls. 

The platform allows customer service agents to deliver personalized, conversational, and interactive assistance to business customers across various channels, including digital and voice. Its pre-built contact center also provides Intelligent Virtual Agents (IVAs) to assist agents during conversations. 

Key Benefits

  • Improves agent’s productivity through a single platform for customer service interactions
  • Access to real-time intelligence and data to enhance customer experience 
  • Helps agents maintain accurate customer data and information 
  • Enables businesses to evaluate customer agent performance 

31. Slack: Best Integration tool for communication 


Slack is a productivity platform that supports communication and collaboration across teams. The Slack integration with Salesforce connects sellers with the tools and people they work with daily. Sales reps can communicate between Salesforce chatter and Slack in real-time, improving their collaboration across both platforms to manage their sales pipeline and customer service. 

Key Benefits

  • Allows users to add Slack messages to Salesforce records 
  • AI-powered search 
  • In-app alerts 
  • Connects remote and hybrid teams 

Learn More About Best Salesforce Tools & Integrations 

More information about Salesforce tools and integrations:

What is a Salesforce tool?

A Salesforce tool is a solution or application designed to help businesses achieve specific business outcomes related to sales enablement, marketing, customer relationship management, e-commerce, analytics, and revenue enablement. These tools are nested in the Salesforce ecosystem and can seamlessly integrate Salesforce’s main platform, the CRM, so businesses can streamline processes and enhance customer experiences. 

According to research, only 26% of IT teams can support all app development requests. Salesforce tools reduce the burden on IT departments by providing various custom tools that anyone in any department or industry can integrate and deploy. An example of a Salesforce tool is Spekit. Spekit’s AI-powered, just-in-time learning platform is great for onboarding sales reps and creating walkthroughs that guide sales reps on how to use Salesforce, reducing the time it takes reps to adopt and maximize Salesforce. 

Unlike other platforms, Spekit encourages learning in the flow of work by bringing onboarding or training sessions to whatever platform your sales reps are working in. For example, if your sales reps want to learn how to use a particular tool in Salesforce, they don’t have to leave it to learn and come back. With Spekit, they can access learning materials within Salesforce and learn on the go. 

What are integrations in Salesforce?

Integrations in Salesforce is a feature that syncs the functionality and data of Salesforce’s CRM platform to third party applications. There are two types of integrations with Salesforce–inbound and outcome. Inbound occurs when users integrate third-party apps to retrieve data from Salesforce, and outbound integration exports data from other apps in Salesforce. This creates an ecosystem where users can sync business and customer information across all tools they use. 

Available integrations in Salesforce can be found on the Salesforce appexchange marketplace, housing various categories of apps, including ecommerce, marketing, AI sales productivity tools, IT and developers, analytics, and content management systems, amongst many others.  

How many integrations does Salesforce have?

Salesforce currently has over 5,000 integrations on its appexchange platform. Salesforce’s numerous integrations give users access to many alternatives to tools that can solve their business needs and streamline workflows. All integrations in the appexchange partner program have met certain standards and have been security reviewed and vetted by Salesforce. If users install a managed package that Salesforce has not approved, they’ll be notified. In addition to the integrations on the marketplace, Salesforce allows users to develop custom integrations through API-driven integrations, low-code integrations, or native integrations. 

What is Salesforce CRM integration?

Salesforce CRM integration involves connecting third-party applications to Salesforce CRM so that business and customer data can flow between both platforms. This gives businesses a complete overview of their processes, customers, and performance. 

For example, a business can integrate a sales content management platform to enable sales reps to easily find sales content in their Salesforce workflow or a content analytics tool to help reps track the performance of sales content sent to prospects in their CRM. 

Which tool is integrated with Salesforce?

Salesforce integrates various free and paid tools, such as Seismic for content personalization, Showpad for aligning sales and marketing, and Spekit for all sales enablement needs. The tools are classified according to business need, solution type and product. The types of integrations under each category are:

  • Business needs: Sales, marketing, customer service, IT & administration, CMS, customer service, analytics, finance, productivity, etc. 
  • Solution type: Salesforce cloud API, marketing cloud engagement API, B2B commerce headless integration, etc.
  • Product: CRM analytics, D2C commerce, data cloud, experience cloud, financial services cloud, etc.

Use the Best Salesforce Tool

With up to 5000 integrations, there’s definitely a Salesforce integration that suits your business needs, but not all of them will have the functionality you need. It’s also important to avoid using too many integrations when there are single platforms that can do everything you need, and a great alternative is Spekit’s AI-powered sales enablement platform. 

Spekit targets one of the sales reps' core pain points when using Salesforce—understanding and adopting the platform. With Spekit, you can create easily digestible walkthroughs that guide sales reps through Salesforce. 

The best part is that Spekit supports just-in-time learning and sales enablement in the flow of work: your reps don’t have to leave Salesforce to learn the platform. They can be onboarded directly within Salesforce, increasing knowledge retention and ramping onboarding time by 50%. 

Asides from rep onboarding, Spekit allows reps to build a Salesforce knowledge base to store all sales assets they need to work in their CRM and quickly surface them whenever and wherever needed. 

Spekit other features, such as sales content management, AI content creation, enablement analytics, XXXX. It’s the only enablement platform that centralizes and automatically surfaces the content, training, and knowledge sales reps need to sell within Salesforce. 

Visit Spekit to learn more. 

About the author

Elle Brayton
Director, Content & Communications
Elle is a boy momma 2x, brand builder, storyteller, growth hacker, and marketing leader with 12+ years of experience scaling SaaS B2B organizations.
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